Overview of Digital Marketing Course in Dubai
| Course Duration | 32 hours |
| Course Category | Sales and Marketing |
| Batch Size | 1 to 5 Students |
| Trainer Availability | Mon, Wed, & Fri: 12:00 PM - 09:00 PM |
| Corporate Training Duration | 4 days |
| Placement | Internship Available |
| Mode of Delivery | Classroom & Online Training |
What You'll Learn from Digital Marketing Course?
- SEO and Website Ranking: You will learn on-page and off-page SEO techniques, technical optimisation methods and how to build effective backlinks.
- Social Media Marketing: You will learn how to manage Instagram, Facebook, TikTok and Snapchat. Create content calendars. Run paid campaigns on multiple platforms.
- PPC Campaign Management: You will create profitable Google & Meta Ads campaigns. Learn bidding optimisation methods & per-click management.
- E-commerce Solutions: You will work on live online stores. Learn from real case studies. Practice with active e-commerce websites.
- Digital Marketing and Data Analysis Tools: You will get familiar with Google Analytics (GA4) for tracking, SEO Tools including SEMrush, Moz, Ahref, Google Search Console (GSC) and SEOquake, Competitor research tools, Grammarly (Writing Assistant), AI content checker and Meta Business Suite.
- Landing Page Optimisation: You will learn to create SEO-optimised landing pages. Implement user-generated content strategies. Manage content distribution across platforms.
About Our Digital Marketing Course in Dubai
The Digital Marketing Course in Dubai is designed to equip you with essential skills to become proficient digital marketers. Edoxi's program spans 32 hours and utilizes a practical training approach that emphasizes real-world applications through live projects.
As a learner, you will have the opportunity to work directly with e-commerce websites and utilize professional tools such as Google Analytics and SEMrush. This hands-on experience is aimed at developing practical skills that can be applied immediately in the workplace, whether in a new job or to enhance one’s own business.
The course curriculum is tailored to address the specific needs of the Dubai job market. Enrollees will learn strategies focused on lead generation and gain expertise in popular social media platforms used in Dubai, including Instagram, Snapchat, and TikTok.
Completing this course significantly enhances job prospects in Dubai's competitive employment landscape. Edoxi also provides you with internship opportunities to further enrich your practical experience in the UAE job market.
Digital Marketing Course Features
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Small batch interactive sessions
You will learn in focused groups of three to five. Receive personalised attention from industry experts. Get immediate feedback on your progress.
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UAE experience
You will gain valuable UAE experience through our real projects. This opportunity significantly increases your chances of landing a job.
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Professionally Drafted Curriculum
Our expert industry trainer, with vast knowledge and experience in digital marketing, has developed a digital marketing training curriculum for you.
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Digital marketing internship
You will gain valuable experience working with a digital marketing agency and receive an internship certification.
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Live e-commerce projects
You will learn to optimise active online stores, create marketing campaigns for real businesses and track and measure actual campaign performance.
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Flexible learning schedules
You can choose to learn in daytime or evening slots. This provides an opportunity to balance work and learning.
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Career development support
You will build your professional portfolio, receive job search guidance and learn client acquisition strategies.
Who Can Join Our Digital Marketing Course in Dubai?
Edoxi’s Digital Marketing Course in Dubai is suitable for various individuals, including:
- Digital Marketing Enthusiasts and Entrepreneurs: Individuals who want to master digital marketing for their businesses. Perfect for those starting their agencies or managing e-commerce websites.
- Business Professionals Seeking Digital Skills: Working professionals looking to upgrade their marketing capabilities with practical digital skills. Ideal for those managing initiatives or transitioning into marketing roles.
- Vloggers and Social Media Influencers: Turn your passion into a career with structured learning in social media management and YouTube marketing. Perfect for content creators aiming to become influencers.
- Marketing Career Aspirants: Fresh graduates and job seekers aiming to start their careers in digital marketing. Gain hands-on experience with real projects and professional tools.
Prerequisites of Digital Marketing Course
- Basic computer knowledge is necessary to begin this course.
- Having an interest in social media and content creation can enhance your learning experience.
Digital Marketing Course Modules
- Module I: Introduction to Digital Marketing
- Chapter 1.1: Fundamentals of Digital Marketing
- Lesson 1.1.1: What is Digital Marketing?
- Lesson 1.1.2: Why Use Digital Marketing?
- Lesson 1.1.3: Mediums Used in Digital Marketing
- Lesson 1.1.4: Difference Between Digital and Traditional Marketing
- Chapter 1.2: Overview and Strategy
- Lesson 1.2.1: Short Summary of What We Will Discuss in This Course
- Lesson 1.2.2: Strategy & Planning for Digital Marketing
- Chapter 1.3: Digital Marketing Channels
- Lesson 1.3.1: Introduction to Display Ads and Video Ads
- Lesson 1.3.2: Platforms for Running Display & Video Ads
- Lesson 1.3.3: Introduction to Search Engine Ads
- Lesson 1.3.4: Benefits of Search Engine Ads in Business
- Lesson 1.3.5: Application Advertisements
- Lesson 1.3.6: YouTube Advertisements
- Lesson 1.3.7: Email Marketing
- Lesson 1.3.8: Difference Between Organic & Paid Traffic
- Lesson 1.3.9: How SEO Helps Your Business
- Module 2: Introduction to Search Engine Optimisation (SEO)
- Chapter 2.1: Basics of SEO
- Lesson 2.1.1: What is SEO?
- Lesson 2.1.2: What is the Use of SEO?
- Lesson 2.1.3: How SEO is Implemented
- Lesson 2.1.4: Types of SEO
- Lesson 2.1.5: How Search Engines Work
- Lesson 2.1.6: Search Engine Algorithms & Architecture
- Lesson 2.1.7: Introduction to Google Search Engine
- Lesson 2.1.8: Understanding Search Engine Result Pages (SERP)
- Lesson 2.1.9: Tools for Analysis
- Chapter 2.2: Overview of On-Page and Off-Page SEO
- Lesson 2.2.1: Brief Introduction to On-Page SEO
- Lesson 2.2.2: Brief Introduction to Off-Page SEO
- Module 3: On-Page SEO
- Chapter 3.1: Fundamentals of On-Page SEO
- Lesson 3.1.1: What is On-Page SEO?
- Lesson 3.1.2: How to Implement On-Page SEO
- Lesson 3.1.3: Strategies for On-Page SEO Implementation
- Chapter 3.2: SEO Tag Optimization
- Lesson 3.2.1: Title Tag Optimization
- Lesson 3.2.2: Meta Description Tag Optimization
- Lesson 3.2.3: Canonical Tags Optimization
- Chapter 3.3: Keyword Optimization
- Lesson 3.3.1: Integrating Keywords Throughout the Webpage
- Lesson 3.3.2: Keyword Density Management
- Lesson 3.3.3: Using Keywords in Headings (H1, H2, H3…H6)
- Lesson 3.3.4: Using Keywords in Content
- Chapter 3.4: Media Optimization
- Lesson 3.4.1: Image Tag Optimization (Alt Attributes)
- Lesson 3.4.2: Rich Media Optimization (Video)
- Lesson 3.4.3: Image Optimization Techniques
- Chapter 3.5: Technical Aspects of On-Page SEO
- Lesson 3.5.1: Creating Google-Friendly Pages
- Lesson 3.5.2: Building User-Friendly Websites
- Lesson 3.5.3: Creating Crawlable Websites
- Lesson 3.5.4: Website Speed Optimization
- Lesson 3.5.5: Using Secure Protocols (HTTPS)
- Lesson 3.5.6: Writing Google-Friendly Content
- Chapter 3.6: Advanced On-Page SEO Techniques
- Lesson 3.6.1: How to Create Your Website Maps
- Lesson 3.6.2: Types of Keywords and Their Usage
- Lesson 3.6.3: Optimising Internal Links
- Lesson 3.6.4: Optimising Outgoing Links
- Lesson 3.6.5: How to Rank Your Website on Google Search Engine
- Lesson 3.6.6: Domain Authority & Page Authority Basics
- Module 4: Off-Page SEO
- Chapter 4.1: Fundamentals of Off-Page SEO
- Lesson 4.1.1: What is Off-Page SEO?
- Lesson 4.1.2: Strategies and Techniques for Off-Page SEO
- Lesson 4.1.3: Importance of Backlinks in Search Engine Rankings
- Lesson 4.1.4: Types of Backlinks
- Lesson 4.1.5: Do-Follow and No-Follow Backlinks
- Chapter 4.2: Link Building Strategies
- Lesson 4.2.1: How to Create Backlinks
- Lesson 4.2.2: Building Effective Link Building Strategies
- Lesson 4.2.3: Guest Blogging for Quality Backlinks
- Lesson 4.2.4: Using Third-Party Blogs for Links and Traffic
- Chapter 4.3: Social Bookmarking and Local SEO
- Lesson 4.3.1: What is Social Bookmarking?
- Lesson 4.3.2: How Social Bookmarking Helps in SEO
- Lesson 4.3.3: What is Local SEO?
- Lesson 4.3.4: Benefits of Local SEO for Businesses
- Lesson 3.5: Tips and Techniques for Local SEO
- Lesson 4.3.6: Website Ranking with Location Optimization
- Chapter 4.4: Advanced Backlink Techniques
- Lesson 4.4.1: Backlink Creation Techniques
- Lesson 4.4.2: High-Authority Websites for Backlinks
- Lesson 4.4.3: How to Prevent Your Website from Black Hat SEO
- Lesson 4.4.4: Creating Citations and Business Listings
- Lesson 4.4.5: Increasing Domain Authority Through Backlinks
- Lesson 4.4.6: Giving Backlinks to Keywords Effectively
- Lesson 4.4.7: Tools for Website and Backlink Analysis
- Chapter 4.5: Specialized Off-Page SEO Techniques
- Lesson 4.5.1: Analyzing Overall Backlinks
- Lesson 4.5.2: Forum Backlinks Optimization
- Lesson 4.5.3: Blog Commenting Links Optimization
- Lesson 4.5.4: Free Classified Links Optimization
- Lesson 4.5.5: Article Directory Links Optimization
- Lesson 4.5.6: Social Bookmarking Links Optimization
- Lesson 4.5.7: Web 2.0 Links Optimization
- Lesson 4.5.8: Press Release Backlinks Optimization
- Lesson 4.5.9: Video Creation and Link Building
- Lesson 4.5.10: PDF Creation and Link Building
- Chapter 4.6: Google Maps and Local Listings
- Lesson 4.6.1: Using Google Maps and Local Business Listings
- Lesson 4.6.2: How to Create Citations for Local SEO
- Lesson 4.6.3: Using Google Maps for Business Visibility
- Module 5: Tracking & Reporting
- Chapter 51: Tracking SEO Performance
- Lesson 5.1: Tracking Target Keyword Rankings on Google, Yahoo, and Bing
- Lesson 5.2: Analysing Website Visitors and Geo-Location Data
- Lesson 5.3: Tracking Traffic Sources and Bounce Rates
- Lesson 5.4: Measuring Time Spent on the Website
- Chapter 5.2: Generating Reports
- Lesson 5.2.1: Generating Visitor Reports
- Lesson 5.2.2: Creating Traffic Source Reports
- Lesson 5.2.3: Understanding Performance Metrics for Reporting
- Module 6: Search Engine Marketing (SEM)
- Chapter 6.1: Introduction to SEM
- Lesson 6.1.1: Understanding Google Search
- Lesson 6.1.2: Rule-Based Personalization of Marketing at Internet Scale
- Lesson 6.1.3: Overview of Google AdWords
- Lesson 6.1.4: Definition and Functioning of Pay-Per-Click (PPC)
- Lesson 6.1.5: Important SEM Terms: Quality Score, Conversion Rate, and More
- Lesson 6.1.6: Quality Score Overview and Its Importance
- Lesson 6.1.7: Selecting the Right Landing Page
- Lesson 6.1.8: Keywords Match Types
- Lesson 6.1.9: Conversion Tracking
- Lesson 6.1.10: Understanding Ads Extensions
- Chapter 6.2: Strategising PPC Campaigns
- Lesson 6.2.1: Setting Objectives, Goals, and Expectations
- Lesson 6.2.2: Actionable Metrics for Performance Measurements
- Lesson 6.2.3: Formulating Account Structure
- Lesson 6.2.4: Effective Segmentation of Keywords
- Lesson 6.2.5: Usage of Multiple Match Types
- Lesson 6.2.6: Competitive Analysis for PPC Campaigns
- Lesson 6.2.7: Organisational Positioning for Ads
- Lesson 6.2.8: Targeting Strategies
- Lesson 6.2.9: Understanding Bidding Strategies
- Lesson 6.2.10: Manual vs. Automated Bid Management
- Lesson 6.2.11: Advanced Bid Management Features (e.g., CPA Bidding, Position Preference)
- Lesson 6.2.12: Advertisement Scheduling and Optimization
- Lesson 6.2.13: Adding Ads Extensions
- Lesson 6.2.14: Pinning Headlines for Effective Ads
- Chapter 6.3: Display Advertisements
- Lesson 6.3.1: Setting Objectives and Goals for Display Ads
- Lesson 6.3.2: Selecting Quality Images for Display Ads
- Lesson 6.3.3: Setting Websites for Display Ads
- Lesson 6.3.4: Budgeting for Display Ads
- Lesson 6.3.5: Audience Targeting for Display Ads
- Lesson 6.3.6: Optimising Headlines and Descriptions for Display Ads
- Chapter 6.4: YouTube Video Advertisements
- Lesson 6.4.1: Selecting Objectives and Goals for Video Ads
- Lesson 6.4.2: Choosing YouTube Video Ads Types
- Lesson 6.4.3: Ad-Related Videos and Inventory Types
- Lesson 6.4.4: Labeling Content for YouTube Ads
- Lesson 6.4.5: Bidding Strategies for Video Ads
- Lesson 6.4.6: CPV (Cost Per View) Management
- Lesson6.4.7: Selecting the Right Audience for Video Ads
- Module 7: Social Media Marketing (SMM)
- Chapter 7.1: Introduction to Social Media Marketing
- Lesson 7.1.1: What is Social Media Marketing?
- Lesson 7.1.2: How Social Media Works
- Lesson 7.1.3: Latest Trends and Developments in Social Media Marketing
- Lesson 7.1.4: Creating Advertisements on Social Media Platforms
- Lesson 7.1.5: Optimization of Goals for Social Media Ads
- Lesson 7.1.6: Running Effective Social Media Advertisements
- Lesson 7.1.7: Selecting Goals for Social Media Ads
- Chapter 7.2: Facebook Marketing
- Lesson 7.2.1: Setting Up a Facebook Account
- Lesson 7.2.2: The Facebook Marketing Strategy
- Lesson 7.2.3: Orientation to Facebook Brand Pages
- Lesson 7.2.4: Setting Up a Facebook Business Page
- Lesson 7.2.5: Types of Facebook Business Pages
- Lesson 7.2.6: Choosing a Username for Facebook Pages
- Lesson 7.2.7: Automation of Messages on Facebook
- Lesson 7.2.8: Generating More Likes on Facebook
- Lesson 7.2.9: Best Time to Post on Facebook
- Lesson 7.2.10: Using Facebook Audience Insights and Analytics
- Lesson 7.2.11: Conducting Facebook Competitor Analysis
- Lesson 7.2.12: Creating and Managing Facebook Groups
- Lesson 7.2.13: Using Facebook Live Effectively
- Lesson 7.2.14: Case Studies on Monetising Facebook Pages
- Lesson 7.2.15: Running Facebook Ads Using Ads Manager
- Lesson 7.2.16: Creating Facebook Shops
- Lesson 7.2.17: Selecting Facebook Page Templates
- Chapter 7.3: Instagram Marketing
- Lesson 7.3.1: Introduction to Instagram Marketing
- Lesson 7.3.2: How to Use Instagram for Maximum Results
- Lesson 7.3.3: Creating an Instagram Account for Business
- Lesson 7.3.4: Advanced Profile Optimization on Instagram
- Lesson 7.3.5: Hashtag Optimization for Instagram
- Lesson 7.3.6: Personal Account vs. Professional Account on Instagram
- Chapter 7.4: Twitter Marketing
- Lesson 7.4.1: What is a Tweet?
- Lesson 7.4.2: Deleting, Pinning, and Sharing Tweets
- Lesson 7.4.3: Creating a List of Twitter Users
- Lesson 7.4.4: Growing Your First 100 Twitter Followers
- Chapter 7.5: SnapChat Marketing
- Lesson 7.5.1: How to Create Snap Maps
- Lesson 7.5.2: Running SnapChat Advertisements
- Lesson 7.5.3: Creating Spotlight Videos on SnapChat
- Chapter 7.6: TikTok Marketing
- Lesson 7.6.1: Overview of TikTok
- Lesson 7.6.2: Running TikTok Advertisements
- Lesson 7.6.3: Effective Use of Hashtags on TikTok
- Lesson 7.6.4: Best Times to Post on TikTok
- Chapter 7.7: Social Media Marketing Tools
- Lesson 7.7.1: Social Media Automation Tools
- Lesson 7.7.2: Keyword Research Tools for Social Media
- Lesson 7.7.3: Tools for Designing and Video Editing
- Lesson 7.7.4: Tools for Image Editing
- Lesson 7.7.5: URL Shortening Tools for Social Media
- Module 8: Advanced Tools and Techniques
- Chapter 8.1: Essential Tools for Digital Marketing
- Lesson 8.1.1: Social Media Automation Tools Overview
- Lesson 8.1.2: Keyword Research Tools and Their Usage
- Lesson 8.1.3: Tools for Designing Engaging Content
- Lesson 8.1.4: Video Editing Tools for Marketing Campaigns
- Lesson 8.1.5: Image Editing Tools for Digital Assets
- Lesson 8.1.6: URL Shortening Tools for Tracking and Analysis
- Chapter 8.2: Advanced SEO and Link Building Tools
- Lesson 8.2:.1: Tools for Analyzing Backlinks
- Lesson 8.2:.2: Domain Authority and Page Authority Measurement Tools
- Lesson 8.2:.3: Google Analytics for SEO and SEM
- Lesson 8.2:.4: Using Heatmaps to Improve User Experience
- Lesson 8.2.5: A/B Testing Tools for Campaign Optimization
- Chapter 8.3: Marketing Automation and CRM Tools
- Lesson 8.3.1: Overview of Marketing Automation Tools
- Lesson 8.3.2: Integrating CRM Tools for Customer Management
- Lesson 8.3.3: Email Marketing Automation Tools
- Lesson 8.3.4: Tools for Retargeting Ads and Audience Segmentation
- Chapter 8.4: Competitor Analysis and Insights Tools
- Lesson 8.4.1: Competitor Analysis Tools for Social Media
- Lesson 8.4.2: SEO Competitor Analysis Tools
- Lesson 8.4.3: Social Listening Tools for Market Insights
- Lesson 8.4.4: Tools for Monitoring Trends and Brand Reputation
- Chapter 8.5: Productivity and Collaboration Tools
- Lesson 8.5.1: Project Management Tools for Digital Marketing Teams
- Lesson 8.5.2: Collaboration Tools for Cross-Team Efficiency
- Lesson 8.5.3: Time Management and Productivity Tools
Real-Time Digital Marketing Projects
- E-commerce Website Project: You will optimise product pages for search engines. Track conversion rates using analytics tools.
- Social Media Marketing Campaign: You will manage Facebook Business Suite operations. Create targeted advertisements. Measure engagement and lead generation results.
- Technical SEO and Link Building: You will implement technical SEO improvements. Create backlink strategies. Monitor ranking improvements with professional tools.
- Paid Ad Project: You will develop content marketing strategies. Run paid advertising campaigns. Analyse customer acquisition metrics.
Digital Marketing Portfolio: You will document your successful campaigns. Create detailed case studies. Showcase measurable business results.
Digital Marketing Course Outcome
| Experience Level | Jobs Roles |
| Entry-Level Roles |
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| Mid-Level Roles |
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| Senior-Level Roles |
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Companies Hiring Digital Marketing Professional Experts in Dubai
- Binance
- Majid Al Futtaim
- HP
- TikTok
- Talabat
- Deliveroo
- Emirates
- Noon
- Gems Education
Active Recruiters of Digital Marketing Professionals in Dubai
- Sovereign PPG
- Chalhoub Group
- Spinneys
- TBWA\Raad
- Samsung Gulf
- Canonical
- Chain Reaction
How to Get Digital Marketing Certified?
Why Choose Edoxi for Digital Marketing Training in Dubai?
- Up-to-date Training Curriculum: You will learn how to incorporate current digital marketing trends and practices. Master Google's algorithm requirements. Stay updated with platform changes.
- Live Project Experience: You will create Google Shopping and Facebook carousel ads. Perform campaign budget optimisation and ad set testing. Run display remarketing and video bumper ads.
- Advanced Tool Access: You will master Google Analytics and Google My Business. Practice with SEMrush, Seoquake, Moz, and Ahrefs. Learn readability checker, Grammarly, and AI content checker.
- Internship Certification: You will gain validated industry experience, receive professional internship credentials and build a portfolio and stand out in the job market.
Course Advisor
Talha Tanveer
Talha Tanveer is a seasoned digital marketing trainer with over seven years of experience. He has successfully trained more than 600 professionals in the field. As an e-commerce business owner and consultant for a digital marketing agency, Talha Tanveer brings practical insights to his students, rooted in real-world applications.
He holds a Master’s in IT, enhancing his expertise in digital marketing strategies. Talha is certified in SEMrush SEO Advanced and Google Ads and specialises in areas such as Search Engine Optimization (SEO), Pay-Per-Click (PPC) campaign management, social media marketing, content creation, and professional communication skills. He has also provided corporate training in digital marketing for organizations like Al Ain Zoo and Daman.
Review & Ratings
FAQs
Our Digital Marketing course in Dubai offers internships and you can gain experience working on real projects in the UAE. This will increase your chances of landing a job in the region.
Edoxi's Digital Marketing training in Dubai will provide you with skills in SEO, PPC, and social media marketing. This comprehensive course offers a complete understanding of digital marketing, and you will work on real business projects.
Our digital marketing course runs for 32 hours in total. Classes take place on Monday, Wednesday and Friday from 12 PM to 9 PM. This schedule is designed to accommodate learners while allowing ample time for engagement, practice, and discussion.
No, our primary focus is on digital marketing skills. We provide comprehensive training in website optimisation, which includes strategies for improving search engine rankings, enhancing user experience, and increasing site traffic. However, for those interested in coding skills and the technical aspects of site creation, we offer a distinct Web Development course that covers programming languages and development techniques.
No. Basic computer knowledge is enough to join our digital marketing course in Dubai. We teach all marketing tools from the basics. You will learn every concept step by step.
During our digital marketing course, you will work on;
- Optimising e-commerce websites
- Running social media marketing campaigns
- Creating paid advertising strategies
- Managing real business accounts
Digital marketing salaries in the UAE range from AED 4,000 to AED 7,000 per month for entry-level positions, AED 8,000 to AED 12,000 for mid-level roles, and AED 15,000 to AED 30,000 for expert-level professionals. However, the exact salary depends on experience, skills, and the specific company.
Yes, you can work on freelance projects as an SEO executive or social media specialist. Several small and medium companies offer freelance opportunities in Dubai if you hold a residence visa.
There are multiple job portals such as Indeed, Naukrigulf, LinkedIn, Dubaicareers, and Dubai Careers where you can find the latest digital marketing job openings. You can also check the ‘career’ section on the official website of your preferred company.
You will use Google Analytics & Search Console, SEMrush, Moz and multiple other tools.