Overview Of Digital Marketing Training in Dubai

Digital marketing, also known as online marketing, is the use of digital communication and the Internet to promote brands and interact with potential customers. This includes a wide range of strategies, such as email marketing, social media engagement, web-based advertising, text and multimedia messaging, content marketing, Search Engine Optimisation (SEO), and Search Engine Marketing (SEM).

If you are looking to improve your digital marketing skills and become an expert marketer online, Edoxi's Digital Marketing Course in Dubai is a comprehensive training program. Our Digital Marketing Training offers hands-on learning to help individuals learn, improve, and advance their digital marketing skills. The course covers a wide range of digital marketing strategies, such as search engine optimisation (SEO), social media marketing (SMM), pay-per-click (PPC), content marketing, and more. 

The 30-hour training program is designed to provide a deep understanding of the tactics and strategies used in marketing campaigns and helps develop the technical and social skills required to become a successful digital marketer. The course is taught by an experienced digital marketing trainer who is also an industry expert and offers personalised guidance to help individuals build and maintain their digital marketing strategy. Enrollees can expect a cutting-edge curriculum, quality education, and the opportunity to turn their passion for digital marketing into a successful career.

Benefits of Digital Marketing Course

  • Enhanced Marketing Skills: Digital marketing involves a wide range of techniques and strategies, and taking a course can help you gain a comprehensive understanding of these various methods. You can learn how to create effective email marketing campaigns, how to optimise content for search engines, how to manage social media accounts, and much more.
  • Stay Up-To-Date: Digital marketing is constantly evolving, and staying up-to-date with the latest trends and best practices is essential for success. Taking a course can help you stay current with the latest developments and ensure that your skills remain relevant.
  • Increased Career Opportunities: Digital marketing is a rapidly growing field, and there is a huge demand for skilled professionals. Taking a digital marketing course can help you acquire the skills and knowledge needed to succeed in this industry and open up a wide range of career opportunities.
  • Improved ROI: Digital marketing can be a highly effective way to promote products and services, but it requires a strategic approach. By taking a course, you can learn how to create effective marketing campaigns that deliver a high ROI.
  • Increased Earning Potential: As the demand for skilled digital marketers continues to grow, salaries for these professionals are also on the rise. Taking a course can help you acquire the skills and knowledge needed to succeed in this field and increase your earning potential.

Digital Marketing Training Features

  • 30 Hours of In-depth Training

    Gain comprehensive knowledge and expertise in the field of digital marketing through our extensive 30-hour training program covering all the aspects of digital marketing. 

  • Industry Expert Trainer

    We offer comprehensive digital marketing training led by an industry expert and entrepreneur with extensive experience in implementing successful programs. 

  • Professionally Drafted Curriculum

    Our expert industry trainer, with vast knowledge and experience in digital marketing, has developed a digital marketing training curriculum for you. 

  • Interactive Online/Classroom Learning Environment

    Our course goes beyond traditional lectures by encouraging active engagement through case studies, dynamic discussions, and collaborative learning opportunities.

  • Real-time Projects for Practical Application

    Our hands-on real-time projects across various platforms provide you with the opportunity to utilise the skills and expertise you have acquired, offering a practical experience that is directly transferable to real-world marketing situations.

  • Internships For Practical Experience

    Upon completion of the Content writing and marketing program, you will have the opportunity to engage in content internships that involve working on real-time projects. These internships will allow you to actively write and publish content, providing you with valuable hands-on experience.


  • Certificate Upon Completion 

    Upon successful completion of the course, you will be granted a KHDA-approved digital marketing certificate. This certificate serves as proof of your proficiency in Digital Marketing.

Industries Looking for Digital Marketing Certified Professionals

  • Software and technology
  • E-commerce
  • Healthcare
  • Media and Entertainment


  • Education
  • Financial Services
  • Entertainment and Media Firms
  • Wellness and Nutrition
  • Real Estate

Prerequisites for Digital Marketing Course

There are no mandatory prerequisites for you to enrol in our Digital Marketing course. However, having the below skills would be advantageous.

  • Language skills
  • Basic computer knowledge

Digital Marketing Course Modules

  • Module 1: Introduction to Digital Marketing
  • What is digital marketing?
  • Why do we use digital marketing?
  • Mediums we use in Digital Marketing
  • Difference between digital & traditional Marketing
  • Short Summary of what we will discuss in this course
  • Strategy & Planning for Digital Marketing
  • What are Display ads & Video ads?
  • Which platforms do we use to display & video ads?
  • What are search engine ads?
  • How they help us increase our business
  • Application advertisements
  • YouTube advertisements
  • Email Marketing
  • Difference between organic & Paid traffic
  • How SEO Helps Your Business
  • Module 2: Brief Introduction to SEO
  • What is SEO?
  • What is the use of SEO?
  • How SEO is implemented
  • What are the types of SEO?
  • How Search Engines Work?
  • Search Engines Algorithms & Architecture
  • Introduction to Google Search Engine
  • Understanding Search Engine Result Pages (SERP
  • Which Tools to be Used for Analysis
  • On-Page & Off-Page SEO Briefing
  • Module 3: Brief Introduction to On-Page SEO
  • What is on-page SEO?
  • How to Implement On-page SEO.
  • Strategies to be used while implementing
  • Title Tag optimisation
  • Meta description tag optimisation
  • Canonical Tags optimisation
  • Integrating keywords throughout the webpage
  • Keyword density management
  • Using keywords in H1, H2, H3...H6
  • Image Tag optimisation (Alt)
  • Rich media optimisation (video)
  • Using Keywords in Content
  • Google friendly pages
  • User-Friendly Website
  • How to Create Crawlable Websites
  • Image Optimisation
  • Keywords Optimisation
  • How to use keywords on websites
  • How to create your website maps
  • Website Speed Optimisation
  • Types of Keywords
  • Use of Secure Protocol
  • How to write google friendly Content
  • How to rank your website on Google search engine
  • Domain Authority & Page Authority
  • Optimising internal links
  • Outgoing links optimisation
  • Module 4: Brief Introduction to Off-Page SEO
  • What is Off-page SEO?
  • What are the strategies & techniques?
  • Types of Backlinks
  • How to create backlinks
  • How links/ backlinks affect search engine rankings
  • How to build an effective link-building strategy to get Top 10
  • rankings on Google, Yahoo & Bing
  • Types of backlinks
  • Do-Follow No-Follow Backlinks
  • How to rank your website with off-page SEO.
  • What is social bookmarking?
  • How does Social Bookmarking help?
  • What is local SEO
  • How does Local SEO help your business?
  • Tips & Techniques For Local SEO
  • Website Ranking with location
  • Backlink creation techniques
  • High Authority websites
  • How to prevent your website from Black Hat SEO
  • How to Create citations & Business listing
  • How to Increase Domain Authority
  • How to give backlinks to your Keywords
  • Right Tools To Analysis Website
  • Analysing overall backlink
  • How to do guest blog posting for quality backlinks
  • Using third-party blogs for links and traffic
  • Google Maps & local business listings
  • Blog commenting links optimisation
  • Forum backlinks optimisation
  • Free classifieds link optimisation
  • Article directory links optimisation
  • Social bookmarking links optimisation
  • Web2.0 links optimisation
  • Press release backlinks optimisation
  • Video creation and link-building
  • PDF creation and link-building
  • Module 5: Tracking & Reporting
  • Tracking target keyword ranking on Google, Yahoo & Bing.
  • Generating various types of reports
  • Report website visitors, geo, traffic sources, time spent, and bounce rate.
  • Module 6: Search Engine Marketing (SEM)
  • Understanding Google search
  • Rule-based personalisation of marketing at the Internet scale
  • Overview of Google AdWords
  • PPC definition & its functioning
  • Important Terms –Quality Score, Conversion Rate, etc
  • Quality Score Overview
  • Selecting the Right Landing Page
  • Keywords Match Type
  • Conversion Tracking
  • Ads Extension
  • Module 7: Strategising PPC Campaigns
  • Setting objectives, goals & expectations
  • Actionable metrics for performance measurements
  • Formulating account structure
  • Effective segmentation of keywords
  • Usage of multiple match types
  • Competitive Analysis
  • Organisational positioning
  • Targeting
  • Understand bidding strategy
  • Manual vs. Automated bid management
  • Different bid management features like CPA bidding,position preference, etc.
  • Advertisements Scheduling
  • Adding ads extension
  • Pinning Headlines
  • Module 8: Display Advertisements
  • Setting objectives, goals
  • Selecting Quality Images
  • Setting Websites for display ads
  • Setting budget
  • Setting audience
  • Optimising Headlines & Description
  • Module 9: YouTube Video Advertisements
  • Selecting Objectives & Goals
  • Selecting Video Ads
  • Choose YouTube Video Ads Type
  • Ad related video
  • Selecting Inventory Types
  • Choose label content
  • Bidding Strategies
  • CPV managements
  • Selecting the right audience
  • Module 10: Social Media Marketing
  • Introduction to Social Media
  • How Social Media works
  • Latest trends and developments
  • Create Advertisements on Social Media Platforms
  • Optimisation of Goals
  • How to Run advertisements
  • How to Select Goals in Ads
  • Module 11: Facebook
  • Setup an Account on Facebook
  • The Facebook Marketing Strategy
  • What Makes Your Facebook Page Awesome?
  • Orientation to Facebook Brand Pages
  • Facebook business page setup
  • Types of Facebook Business Pages
  • Selecting the username of Pages
  • Automation of Messages
  • Generating more Facebook likes
  • All You Need to Know the Best Time to Post on Facebook
  • Facebook Audience Insights & Analytics
  • Facebook Competitor Analysis
  • Facebook Groups
  • Facebook Live
  • A Successful Study on How to Make Money Through
  • Running advertisements on Social Media Platforms
  • Understanding Ads Managers
  • Creating Facebook Shops
  • Selecting Facebook Page Templates
  • Deleting, Pinning and Sharing Tweets
  • Creating a list of Twitter Users
  • Creating your first 100 Followers
  • Starter Session on What is Instagram
  • How to Use Instagram to Get the Best Results
  • Creating an Instagram Account to Skyrocket Conversion
  • Advanced Profile Optimisation
  • Optimisations of hashtag
  • Instagram Account (Personal Account vs Professional )
  • What is a Tweet?
  • Module 12: Introduction to Instagram Marketing
  • How to Create Snap Maps
  • How to run Snapchat advertisements
  • How to create spotlight videos
  • Module 13: Tik Tok
  • Overview of TikTok
  • How to Run TikTok Advertisements
  • How to use hashtags in TikTok
  • best time to upload to TikTok
  • Module 14: Social Media Marketing Tools
  • Social Media Automation Tools
  • Keyword Research Tool
  • Tools for Designing
  • Video Editing Tools
  • Image Editing Tools
  • URL Shortening Tools

Real-Time Digital Marketing Projects 

  • SEO Projects: You will get practical experience in various industries such as e-commerce, healthcare, audio & studio, electronics, and more through our SEO projects. These projects will provide you with real-time project activities, allowing you to enhance your skills and broaden your knowledge.
  • Content Projects: You will learn to develop a content strategy, learn the art of content writing, and practice publishing content in a live project setting. Upon finishing the course, you will have the opportunity to participate in a real-time internship.
  • Social Media :You will learn how to create engaging social media content with a 2-hour Canva creative design training session, where you will design a real-time advertisement.
  • Google Ads:If you have your website and want to set a budget and learn how to run ads, you can receive real-time training to run Google Ads. 

How to Get Digital Marketing Certified?

Certification Image
Enrol With Edoxi To Get Professional Training.
Attend The Training
Sit for the Post-assessment Test
Certification Icon
Become Digital Marketing Certified.

Digital Marketing Training Options

Choose from the best training options to suit your needs.

Live Virtual Training

  • 30 Contact Hours
  • Industry Expert-led Classes
  • Weekend/Weekday Classes
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Classroom Training

  • Industry Expert-led Classes
  • Lecture-Based Presentation
  • Real-time projects 
  • Simulated Exams and Exam Practice
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Customized Corporate Training

  • Customised learning (digital/ instructor-led)
  • Flexible pricing options
  • Enterprise dashboards for individuals and teams
  • Learner assistance and after-support
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Course Advisor

Muhammed Talha

Muhammed Talha is a highly talented professional digital marketing trainer with over 6 years of experience implementing digital marketing training programs. His versatile and strategic training programs are the secret behind his excellence in his profession. 

As an experienced educator, Mr Muhammed Talha has profound knowledge of digital marketing subject and industry. His organisational skills and positive attitude distinguish him from a trainer. A high-spirited and passionate professional trainer, Mr Mohammad Talha enjoys the challenges in training the corporate workforce.

Review & Ratings

Edoxi has a Trustpilot Score of 4.5
Edoxi received a Score of 4.5 on Edarabia
Edoxi got a 4.5 Score on Goodfirms.
Aggregate Review Score


What kind of skills can I gain from a Digital Marketing Course in Dubai?

As a student of this course, you’ll gain a comprehensive understanding of digital marketing techniques such as SEO, PPC, email marketing, content marketing, and social media marketing. You’ll also learn how to design, implement, and measure the effectiveness of digital marketing strategies. This will help you leverage digital channels to enhance business performance.

What can I expect from the job market after completing the Digital Marketing Course?

Digital marketing is an ever-evolving field, and with businesses recognizing its importance more than ever, there’s a substantial demand for certified professionals. You can expect opportunities in IT, retail, healthcare, media, and many more industries. Notably, this field also offers the flexibility of freelance work.

Why should I consider the Digital Marketing Course at Edoxi Training Institute?

Edoxi Training Institute stands out for its emphasis on real-world, hands-on training provided by experienced professionals. Personal guidance, up-to-date course material reflecting industry trends, and post-course support will benefit you. This comprehensive approach ensures you’re ready to take on real-world digital marketing challenges post-graduation.

I’m already a working professional. Can I still enroll in the Digital Marketing Course?

Absolutely! Edoxi Training Institute understands the time constraints of working professionals and offers flexible class schedules and online options. The course’s design lets you balance your work commitments while upgrading your skills.

What kind of post-course support does Edoxi Training Institute offer?

At Edoxi, the support extends beyond course completion. Students can reach out with queries at any point. This continued engagement makes Edoxi an ideal learning partner for your career.

What are some prerequisites for enrolling in the Digital Marketing Specialist course?

There are no strict prerequisites for this course. However, a basic understanding of marketing concepts and familiarity with the internet and social media platforms will be beneficial. A drive to learn and adapt in a rapidly evolving field is the key.

Can this course help me progress in my current job role?

Yes, the skills and knowledge gained from this course can be applied to almost any role in today’s digital age. This course can help you diversify your skillset, making you a valuable asset to your team and potentially opening doors for career progression.

How is the Digital Marketing Course content at Edoxi Training Institute tailored to current industry trends?

The course is developed and frequently updated by experienced professionals, ensuring its alignment with the latest industry trends. Real-world case studies and practical applications are emphasized, preparing you for the immediate application of your skills in the workforce.

How are the classes for the Digital Marketing Course conducted at Edoxi Training Institute?

Classes are conducted by industry professionals using an interactive, learner-centric approach. Sessions could be in-person or online, featuring active learning via case studies, discussions, and real-world projects.

What sets Edoxi Training Institute apart from other institutions offering the Digital Marketing Course?

Edoxi prides itself on its practical training approach, industry-experienced instructors, personalized attention to students, and continued support even post-course completion. The up-to-date curriculum reflecting industry trends and flexibility in course schedules make Edoxi a preferred choice for many aspiring Digital Marketing.