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Overview of Digital Marketing Training in Kuwait
Digital Marketing has become the perfect platform to reach more target audiences and increase online presence. The digital marketing industry has grown exponentially and will grow multiple fold in the upcoming years. The growth of internet users and innovative technologies have increased the demand for digital marketing professionals. From SEO Specialists to Social Media Managers, there are varieties of digital marketing professions which are in huge demand in today’s world.
Edoxi’s Digital Marketing Course in Kuwait provide in-depth knowledge of the strategies used in digital marketing campaigns such as Search Engine Optimisation (SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC), Content Marketing etc.
Our expert trainers will impart the technical and social skills required to become a successful digital marketer. Thus, participants will receive quality education to turn their passion for digital marketing into a successful career. Those who aspire to start an online business can also benefit from this course.
Benefits of Digital Marketing Course in Kuwait
- Help you learn the best digital marketing practices: Our digital marketing course can help you gain a comprehensive understanding of various methods and help you learn the best practices in Digital Marketing.
- Stay updated with the latest developments in marketing: Digital marketing is constantly evolving and our digital marketing course will help you stay up-to-date with the latest trends in Digital Marketing.
- Increased career opportunities: Taking a digital marketing course can help you acquire the skills and knowledge that open up a wide range of career opportunities and enable you to work from anywhere in the world.
- Helps you create effective marketing campaigns: Our digital marketing course enables you to create effective digital marketing campaigns that help you get a high Return On Investment.
- Boosts your earning potential: The demand for skilled digital marketers is on the rise and our training will give you the competitive edge to succeed in this field and increase your earning potential.
Features of Digital Marketing Course in Kuwait
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30 Hours of In-depth Training:
Gain comprehensive knowledge and expertise in the field of digital marketing through our extensive 30-hour training program covering all the aspects of digital marketing.
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Industry Expert Trainer
We offer comprehensive digital marketing training led by an industry expert and entrepreneur with extensive experience in implementing successful programs.
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Professionally Drafted Curriculum
Our expert industry trainer, with vast knowledge and experience in digital marketing, has developed a digital marketing training curriculum for you.
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Interactive Online/Classroom Learning Environment
Our course goes beyond traditional lectures by encouraging active engagement through case studies, dynamic discussions, and collaborative learning opportunities.
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Real-time Projects for Practical Application
Our hands-on real-time projects across various platforms provide you with the opportunity to utilise the skills and expertise you have acquired, offering a practical experience that is directly transferable to real-world marketing situations.
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Certificate Upon Completion
Upon successful completion of the course, you will be granted a Digital Marketing Certificate that serves as proof of your proficiency in Digital Marketing.
Industries looking for experts in Digital Marketing:
Marketing
E-Commerce
Advertising
Education
Entertainment
Fashion
Prerequisites For Joining Digital Marketing Course
- There are no prerequisites for joining this course.
- Having computer knowledge and good language skills will be an added advantage.
Digital Marketing Course Modules
- Module 1: Introduction to Digital Marketing
- What is digital marketing?
- Why do we use digital marketing?
- Mediums we use in Digital Marketing
- Difference between digital & traditional Marketing
- Short Summary of what we will discuss in this course
- Strategy & Planning for Digital Marketing
- What are Display ads & Video ads?
- Which platforms do we use to display & video ads?
- What are search engine ads?
- How they help us increase our business
- Application advertisements
- YouTube advertisements
- Email Marketing
- Module 2: Brief Introduction to SEO
- What is SEO?
- What is the use of SEO?
- How SEO is implemented
- What are the types of SEO?
- How Search Engines Work?
- Search Engines Algorithms & Architecture
- Introduction to Google Search Engine
- Understanding Search Engine Result Pages (SERP
- Which Tools to be Used for Analysis
- On-Page & Off-Page SEO Briefing
- Module 3: Brief Introduction to On-Page SEO
- What is on-page SEO?
- How to Implement On-page SEO.
- Strategies to be used while implementing
- Title Tag optimisation
- Meta description tag optimisation
- Canonical Tags optimisation
- Integrating keywords throughout the webpage
- Keyword density management
- Using keywords in H1, H2, H3...H6
- Image Tag optimisation (Alt)
- Rich media optimisation (video)
- Using Keywords in Content
- Google friendly pages
- User-Friendly Website
- How to Create Crawlable Websites
- Image Optimisation
- Keywords Optimisation
- How to use keywords on websites
- How to create your website maps
- Website Speed Optimisation
- Types of Keywords
- Use of Secure Protocol
- How to write google friendly Content
- How to rank your website on Google search engine
- Domain Authority & Page Authority
- Optimising internal links
- Outgoing links optimisation
- Module 4: Brief Introduction to Off-Page SEO
- What is Off-page SEO?
- What are the strategies & techniques?
- Types of Backlinks
- How to create backlinks
- How links/ backlinks affect search engine rankings
- How to build an effective link-building strategy to get Top 10 rankings on Google, Yahoo & Bing
- Types of backlinks
- How to rank your website with off-page SEO.
- What is social bookmarking?
- How does Social Bookmarking help?
- What is local SEO
- How does Local SEO help your business?
- Tips & Techniques For Local SEO
- Website Ranking with location
- Backlink creation techniques
- High Authority websites
- How to prevent your website from Black Hat SEO
- How to Create citations & Business listing
- How to Increase Domain Authority
- How to give backlinks to your Keywords
- Right Tools To Analysis Website
- Analysing overall backlink
- How to do guest blog posting for quality backlinks
- Using third-party blogs for links and traffic
- Google Maps & local business listings
- Blog commenting links optimisation
- Forum backlinks optimisation
- Free classifieds link optimisation
- Article directory links optimisation
- Social bookmarking links optimisation
- Web2.0 links optimisation
- Press release backlinks optimisation
- Video creation and link-building
- PDF creation and link-building
- Module 5: Tracking & Reporting
- Tracking target keyword ranking on Google, Yahoo & Bing.
- Generating various types of reports
- Report website visitors, geo, traffic sources, time spent, and bounce rate.
- Module 6: Search Engine Marketing
- Understanding Google search
- Rule-based personalisation of marketing at the Internet scale
- Overview of Google AdWords
- PPC definition & its functioning
- Important Terms –Quality Score, Conversion Rate, etc
- Quality Score Overview
- Selecting the Right Landing Page
- Keywords Match Type
- Conversion Tracking
- Ads Extension
- Module 7: Strategising PPC Campaigns
- Setting objectives, goals & expectations
- Actionable metrics for performance measurements
- Formulating account structure
- Effective segmentation of keywords
- Usage of multiple match types
- Competitive Analysis
- Organisational positioning
Targeting - Understand bidding strategy
- Manual vs. Automated bid management
- Advertisements Scheduling
- Adding ads extension
- Pinning Headlines
- Module 8: Display Advertisements
- Setting objectives, goals
- Selecting Quality Images
- Setting Websites for display ads
- Setting budget
- Setting audience
- Optimising Headlines & Description
- Module 9: YouTube Video Advertisements
- Selecting Objectives & Goals
- Selecting Video Ads
- Choose YouTube Video Ads Type
- Ad related video
- Selecting Inventory Types
- Choose label content
- Bidding Strategies
- CPV managements
- Selecting the right audience
- Module 10: Social Media Marketing
- Introduction to Social Media
- How Social Media works
- Latest trends and developments
- Create Advertisements on Social Media Platforms
- Optimisation of Goals
- How to Run advertisements
- How to Select Goals in Ads
- Module 11: Facebook
- Setup an Account on Facebook
- The Facebook Marketing Strategy
- What Makes Your Facebook Page Awesome?
- Orientation to Facebook Brand Pages
- Facebook business page setup
- Types of Facebook Business Pages
- Selecting the username of Pages
- Automation of Messages
- Generating more Facebook likes
- All You Need to Know the Best Time to Post on Facebook
- Facebook Audience Insights & Analytics
- Facebook Competitor Analysis
- Facebook Groups
- Facebook Live
- A Successful Study on How to Make Money Through Facebook
- Running advertisements on Social Media Platforms
- Understanding Ads Managers
- Creating Facebook Shops
- Selecting Facebook Page Templates
- Deleting, Pinning and Sharing Tweets
- Creating a list of Twitter Users
- Creating your first 100 Followers
- Starter Session on What is Instagram
- How to Use Instagram to Get the Best Results
- Creating an Instagram Account to Skyrocket Conversion
- Advanced Profile Optimisation
- Optimisations of hashtag
- How to Create Snap Maps
- How to run Snapchat advertisements
- How to create spotlight videos
- Module 12: Tik Tok
- Overview of TikTok
- How to Run TikTok Advertisements
- How to use hashtags in TikTok
- best time to upload to TikTok
- Module 13: Social Media Marketing Tools
- Social Media Automation Tools
- Keyword Research Tool
- Tools for Designing
- Video Editing Tools
- Image Editing Tools
- URL Shortening Tools
Real-Time Digital Marketing Projects
- SEO Projects: You will get practical experience in various industries such as e-commerce, healthcare, audio & studio, electronics, and more through our
- SEO projects: These projects will provide you with real-time project activities, allowing you to enhance your skills and broaden your knowledge.
- Content Projects: You will learn to develop a content strategy, learn the art of content writing, and practice publishing content in a live project setting. Upon finishing the course, you will have the opportunity to participate in a real-time internship.
- Social Media: You will learn how to create engaging social media content with a 2-hour Canva creative design training session, where you will design a real-time advertisement.
- Google Ads: If you have your website and want to set a budget and learn how to run ads, you can receive real-time training to run Google Ads.
How to Get Digital Marketing Certification?
Locations Where Edoxi Offers Digital Marketing Training
Here is the list of other major locations where Edoxi offers Digital Marketing Training
Digital Marketing Course in Dubai | Digital Marketing Course in Qatar | Digital Marketing Course in London | Digital Marketing Course in Bahrain | Digital Marketing Courses in Muscat | Digital Marketing Course in Riyadh |
Review & Ratings
FAQs
SEO stands for Search Engine Optimization, in simple terms, it is the process of increasing the visibility of a website when people search for products and services in a search engine like Google.
No, there is no age limit for joining this course.
The following skills are required to become a successful digital marketer,
- Analytics skills
- Communication skills
- Writing skills
- Networking skills
- Negotiation skills
- Problem Solving skills
The objective of our Digital Marketing Training is to help you learn an integrated digital marketing strategy. The following are our other objectives,
- To design a basic website by using SEO techniques
- To help you learn ways to expand your marketing strategy
- To prepare candidates for digital marketing careers
- To effectively use social media platforms for Digital Marketing
- To impart knowledge on writing the appropriate content for your website
- To impart knowledge on advanced Google analytics
The following are the challenges faced by an online entrepreneur,
- Tough online competition
- Generating traffic
- Converting visitors into customers
- Difficulty in retaining customers
- Building brand value
- Maintaining online presence
Edoxi prides itself on its practical training approach, industry-experienced instructors, personalised attention to students, and continued support even post-course completion. The up-to-date curriculum reflecting industry trends and flexibility in course schedules make Edoxi a preferred choice for many aspiring Digital Marketing.
We provide expert-level skill-building training through projects, customised curriculum, and hands-on training, with the guidance of industry experts. You will develop a deeper understanding of digital marketing and its coexisting domains and how they are interlinked. In addition, you will gain the capacity to execute multi-channel campaigns through our comprehensive schedule.