Overview of Digital Marketing Course in London
Digital marketing focuses on promoting products and services to engage with potential audiences, primarily through the Internet and various digital communication channels.
Edoxi offers a 30-hour digital marketing course providing in-depth training on strategy, execution, and analytics. Students gain insights into the digital landscape and current trends, covering key areas such as SEO, paid search, social media marketing (SMM), email marketing, web analytics, and conversion rate optimisation.
The course is led by an experienced digital marketing instructor who is also an industry specialist, offering personalised support to help individuals develop and maintain their digital marketing strategy. The course features lecture led by practitioners, workshops, and real-world projects to instruct students on implementing strategies and measuring success.
Edoxi's expert guidance and resources assist students in cultivating the strategic, analytical mindset essential for business growth. The goal is to attain multi-channel expertise and certification recognised by UK employers. Enrollees can anticipate a state-of-the-art curriculum, high-quality education, and the chance to transform their digital marketing passion into a thriving career. Edoxi also provides career coaching and networking assistance.
Benefits of Digital Marketing Course in London
- Acquire Advanced Marketing Skills: Digital marketing encompasses a diverse array of techniques and strategies, and enrolling in a course can provide you with a holistic grasp of these diverse methods. Through the course, you will acquire knowledge on crafting impactful email marketing campaigns, optimising content for search engines, handling social media accounts, and much more.
- Helps Remain Updated: The field of digital marketing is constantly evolving, and it is crucial to stay up-to-date with the latest trends and best practices to achieve success. Enrolling in a course can assist you in staying current with the latest developments and ensuring that your skills remain relevant.
- Expands Your Career Opportunities: The field of digital marketing is experiencing rapid growth, creating a high demand for skilled professionals. By taking a digital marketing course, you can acquire the necessary skills and knowledge to thrive in this industry and unlock a wide range of career opportunities.
- Enhances Return on Investment (ROI): Digital marketing can be an incredibly effective method for promoting products and services, but it requires a strategic approach. By enrolling in a course, you can learn how to create impactful marketing campaigns that yield a high return on investment.
- Increases Earning Potential: With the increasing demand for skilled digital marketers, salaries in this field are also on the rise. By taking a course, you can acquire the necessary skills and knowledge to succeed in this industry and boost your earning potential.
Digital Marketing Training Features
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30 Hours of Comprehensive Training
Learn all aspects of digital marketing through our 30-hour training program designed to provide you with in-depth knowledge and expertise in the field.
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Industry Expert-Led Training
Benefit from our digital marketing training led by an industry expert and successful entrepreneur who will guide you through the program with their extensive experience.
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Expertly Crafted Curriculum
Our digital marketing training curriculum has been meticulously developed by our industry expert trainer, ensuring that you receive the most relevant and up-to-date content.
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Interactive Learning Environment
Engage in interactive learning experiences through case studies, discussions, and collaborative opportunities that go beyond traditional lectures.
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Hands-on Projects for Practical Learning
Apply your skills and knowledge to real-time projects on various platforms, gaining practical experience that can be directly applied to real-world marketing scenarios.
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Internship Opportunities
Take part in content internships upon completion of the program, where you will work on real-time projects to gain valuable hands-on experience in content writing and marketing.
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Certification
Receive an industry-approved digital marketing certificate upon completing the course, showcasing your proficiency in the field.
Industries Looking for a Digital Marketing Certified Expert
Technology
e-Commerce
Finance
Healthcare
Entertainment
Media
Government
Non-profits
Travel
Prerequisites for Digital Marketing Course
- Degree in relevant field or 2 years experience
- Familiarity with digital platforms
- Strong communication and problem-solving skills
- Self-motivated with an interest in continual learning
- Fluent in English with excellent written and verbal abilities
- UKVI student visa if pursuing training in London
Digital Marketing Course Modules
- Module 1: Introduction to Digital Marketing
- What is digital marketing?
- Why do we use digital marketing?
- Mediums we use in Digital Marketing
- Difference between digital & traditional Marketing
- Short Summary of what we will discuss in this course
- Strategy & Planning for Digital Marketing
- What are Display ads & Video ads?
- Which platforms do we use to display & video ads?
- What are search engine ads?
- How they help us increase our business
- Application advertisements
- YouTube advertisements
- Email Marketing
- Difference between organic & Paid traffic
- How SEO Helps Your Business
- Module 2: Brief Introduction to SEO
- What is SEO?
- What is the use of SEO?
- How SEO is implemented
- What are the types of SEO?
- How Search Engines Work?
- Search Engines Algorithms & Architecture
- Introduction to Google Search Engine
- Understanding Search Engine Result Pages (SERP
- Which Tools to be Used for Analysis
- On-Page & Off-Page SEO Briefing
- Module 3: Brief Introduction to On-Page SEO
- What is on-page SEO?
- How to Implement On-page SEO.
- Strategies to be used while implementing
- Title Tag optimisation
- Meta description tag optimisation
- Canonical Tags optimisation
- Integrating keywords throughout the webpage
- Keyword density management
- Using keywords in H1, H2, H3...H6
- Image Tag optimisation (Alt)
- Rich media optimisation (video)
- Using Keywords in Content
- Google friendly pages
- User-Friendly Website
- How to Create Crawlable Websites
- Image Optimisation
- Keywords Optimisation
- How to use keywords on websites
- How to create your website maps
- Website Speed Optimisation
- Types of Keywords
- Use of Secure Protocol
- How to write google friendly Content
- How to rank your website on Google search engine
- Domain Authority & Page Authority
- Optimising internal links
- Outgoing links optimisation
- Module 4: Brief Introduction to Off-Page SEO
- What is Off-page SEO?
- What are the strategies & techniques?
- Types of Backlinks
- How to create backlinks
- How links/ backlinks affect search engine rankings
- How to build an effective link-building strategy to get Top 10
- rankings on Google, Yahoo & Bing
- Types of backlinks
- Do-Follow No-Follow Backlinks
- How to rank your website with off-page SEO.
- What is social bookmarking?
- How does Social Bookmarking help?
- What is local SEO
- How does Local SEO help your business?
- Tips & Techniques For Local SEO
- Website Ranking with location
- Backlink creation techniques
- High Authority websites
- How to prevent your website from Black Hat SEO
- How to Create citations & Business listing
- How to Increase Domain Authority
- How to give backlinks to your Keywords
- Right Tools To Analysis Website
- Analysing overall backlink
- How to do guest blog posting for quality backlinks
- Using third-party blogs for links and traffic
- Google Maps & local business listings
- Blog commenting links optimisation
- Forum backlinks optimisation
- Free classifieds link optimisation
- Article directory links optimisation
- Social bookmarking links optimisation
- Web2.0 links optimisation
- Press release backlinks optimisation
- Video creation and link-building
- PDF creation and link-building
- Module 5: Tracking & Reporting
- Tracking target keyword ranking on Google, Yahoo & Bing.
- Generating various types of reports
- Report website visitors, geo, traffic sources, time spent, and bounce rate.
- Module 6: Search Engine Marketing (SEM)
- Understanding Google search
- Rule-based personalisation of marketing at the Internet scale
- Overview of Google AdWords
- PPC definition & its functioning
- Important Terms –Quality Score, Conversion Rate, etc
- Quality Score Overview
- Selecting the Right Landing Page
- Keywords Match Type
- Conversion Tracking
- Ads Extension
- Module 7: Strategising PPC Campaigns
- Setting objectives, goals & expectations
- Actionable metrics for performance measurements
- Formulating account structure
- Effective segmentation of keywords
- Usage of multiple match types
- Competitive Analysis
- Organisational positioning
- Targeting
- Understand bidding strategy
- Manual vs. Automated bid management
- Different bid management features like CPA bidding,position preference, etc.
- Advertisements Scheduling
- Adding ads extension
- Pinning Headlines
- Module 8: Display Advertisements
- Setting objectives, goals
- Selecting Quality Images
- Setting Websites for display ads
- Setting budget
- Setting audience
- Optimising Headlines & Description
- Module 9: YouTube Video Advertisements
- Selecting Objectives & Goals
- Selecting Video Ads
- Choose YouTube Video Ads Type
- Ad related video
- Selecting Inventory Types
- Choose label content
- Bidding Strategies
- CPV managements
- Selecting the right audience
- Module 10: Social Media Marketing
- Introduction to Social Media
- How Social Media works
- Latest trends and developments
- Create Advertisements on Social Media Platforms
- Optimisation of Goals
- How to Run advertisements
- How to Select Goals in Ads
- Module 11: Facebook
- Setup an Account on Facebook
- The Facebook Marketing Strategy
- What Makes Your Facebook Page Awesome?
- Orientation to Facebook Brand Pages
- Facebook business page setup
- Types of Facebook Business Pages
- Selecting the username of Pages
- Automation of Messages
- Generating more Facebook likes
- All You Need to Know the Best Time to Post on Facebook
- Facebook Audience Insights & Analytics
- Facebook Competitor Analysis
- Facebook Groups
- Facebook Live
- A Successful Study on How to Make Money Through
Facebook - Running advertisements on Social Media Platforms
- Understanding Ads Managers
- Creating Facebook Shops
- Selecting Facebook Page Templates
- Deleting, Pinning and Sharing Tweets
- Creating a list of Twitter Users
- Creating your first 100 Followers
- Starter Session on What is Instagram
- How to Use Instagram to Get the Best Results
- Creating an Instagram Account to Skyrocket Conversion
- Advanced Profile Optimisation
- Optimisations of hashtag
- Instagram Account (Personal Account vs Professional )
- What is a Tweet?
- Module 12: Introduction to Instagram Marketing
- How to Create Snap Maps
- How to run Snapchat advertisements
- How to create spotlight videos
- Module 13: Tik Tok
- Overview of TikTok
- How to Run TikTok Advertisements
- How to use hashtags in TikTok
- best time to upload to TikTok
- Module 14: Social Media Marketing Tools
- Social Media Automation Tools
- Keyword Research Tool
- Tools for Designing
- Video Editing Tools
- Image Editing Tools
- URL Shortening Tools
Real-Time Digital Marketing Projects
- SEO Projects: Our SEO projects offer practical experience in a range of industries, including e-commerce, healthcare, audio & studio, electronics, and more. By participating in these projects, you will engage in real-time project activities that will enhance your skills and expand your knowledge.
- Content Projects:In our content projects, you will learn how to develop a content strategy, master the art of content writing, and gain hands-on experience in publishing content. Upon completing the course, you will have the opportunity to join a real-time internship.
- Social Media :Through our social media projects, you will acquire the skills to create captivating social media content. Additionally, you will receive a 2-hour Canva creative design training session, where you will design an advertisement in real-time.
- Google Ads:If you already have a website and wish to learn how to set a budget and run ads, our real-time training for Google Ads is perfect for you. Gain the knowledge and skills needed to effectively run Google Ads campaigns.
How to Get Digital Marketing Certified?
Upcoming Batches
29 Mar 2024
| Time | 07.00 |
| Class Type | Live Training |
1
Apr
2024| Time | 07.00 |
| Class Type | Live Training |
5
Apr
2024| Time | 07.00 |
| Class Type | Live Training |
Review & Ratings
FAQs
Digital marketing certification is a professional accreditation awarded by certifying bodies like Google, Facebook, HubSpot etc. through an examination process. It validates candidate expertise in strategies like SEO, paid advertising, social media and analytics. Certification proves one has abilities to effectively leverage digital channels for driving measurable growth - a must-have for most careers.
Yes, London provides an unparalleled learning environment amidst a thriving innovation ecosystem. Through immersive training delivered by certified experts offering insightful mentorship based on real-world experience at elite agencies and brands. Implementing live projects provides an edge over self-paced learning while networking aids future opportunities. Classroom programs accelerate skills mastery while multicultural exposure enriches learning.
Digital marketing practices evolve constantly and certification guarantees up-to-date skills through continuing education. It validates both conceptual knowledge and practical execution abilities expected in fast-paced agency roles and in-house teams. Certification provides a common benchmark regarding capabilities for strategising and optimising campaigns effectively. This independent credential boosts candidates' credibility and hiring odds.
Training programs aim to develop well-rounded expertise through understanding ever-changing digital landscapes and all marketing aspects like strategy, execution, budgeting and analysing ROI. Key objectives cover gaining certifiable proficiency in advertising, SEO, social media, analytics and content marketing focused on tangible business goal achievement.
Aspiring marketing professionals, career-changers, business owners and executives wishing to leverage digital opportunities more effectively can elevate their value proposition and competencies. Recent graduates seeking entry-level credentials also gain an edge. Certification aids all seeking to stay updated on the latest techniques.
Roles include SEO executive, social media manager, paid media specialist, content writer, web analyst, growth marketer, content strategist, digital marketing manager and more in diverse industries, from tech to media, luxury to travel. Many roles are available remotely too.
Competencies gained include strategic campaign planning, PPC/SEO optimisation, social advertising, web analytics setup and reporting, lead generation tactics, tracking ROI, content strategy implementation and certification exam techniques ensuring success. Extensive projects supplement conceptual understanding.
Salaries range widely based on experience, industry and location. On average, certified candidates earn £30,000-£60,000 in marketing teams, while roles demanding advanced specialisations pay over £70,000 based on seniority and contracting rates. Freelancers earn £300-£1000 per project.
Exam patterns keep evolving to evaluate skills extensively. While dedicated preparation makes passing achievable, advanced certifications may require supplementing learning via premium training programs. Mock exams help overcome anxieties by familiarising students with score requirements, result interpretation, time management, and the range of question types.
Edoxi enables mastery through its unique blend of instructor-led training and hands-on projects. A flexible in-person or virtual approach, globally recognised certification pathways, ongoing career coaching and access to free learning resources offer unmatched support. Developing practical expertise remains the core focus to prepare for impactful careers.