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Social Media Marketing Course in Dubai

Person using a tablet with floating social media icons representing various platforms.
The social media marketing course will equip you with the necessary skills to proficiently leverage social media for engaging your target audience, enhancing brand visibility, generating leads, and driving sales. Edoxi's 20-hour KHDA-accredited Social Media Marketing Course is designed to instruct you on content creation, platform optimization, and effective management of advertising campaigns. Enroll today to begin your journey as a Social Media Marketing Specialist. 
 
Course Duration
20 hours
Corporate Days
3 Days
Level
All Levels
Modules
8
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Course Rating
4.9
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Mode of Delivery
Online
Offline
Certification by

What You'll Learn from the Social Media Marketing Course

Social Media Strategy Development
You will master the essentials of strategy creation, including platform selection, content planning, and performance tracking for effective marketing results.
Content Creation and Curation
You will learn techniques for developing engaging content while using AI tools and platforms for optimisation and quality improvement.
Analytics and Performance Tracking
You will gain practical experience with tools like Google Analytics, Search Console, SEMrush, and Moz to analyse performance data effectively.
Paid Advertising Implementation
You will learn to execute and optimise ad campaigns through hands-on exercises in creating, testing, and monitoring advertisements.
Audience Engagement Techniques
You will learn to create effective strategies for managing communities and engaging with audiences across diverse social media platforms.
Influencer Marketing Strategies
You will learn to identify influencers, collaborate efficiently, and evaluate the impact of influencer partnerships in marketing campaigns.

About Our Social Media Marketing Course in Dubai

Our KHDA-approved Social Media Marketing course at Edoxi Training Institute is a comprehensive 20-hour program designed to help individuals leverage the power of social media for business success. Whether you're a business owner aiming to promote your brand, a marketing professional looking to sharpen your digital skills, or someone aspiring to build a career in digital marketing, this course is ideal for you. With a focus on both theory and hands-on experience, the program offers in-depth training on how to connect with target audiences, build a strong online presence, generate quality leads, and ultimately increase sales using various social platforms.

Throughout the course, you will gain a solid understanding of social media strategy, content planning, ad management, and performance tracking. You’ll learn how to craft content calendars, run targeted campaigns, manage Facebook, Instagram, LinkedIn, and Twitter pages, and interpret analytics to measure your success. Real-world platforms such as Sipra.ae will be used for case studies and practice projects, allowing you to apply your skills in a business context. You’ll also gain hands-on experience using essential marketing tools like Google Analytics, Google My Business, Google Search Console, and SEMrush, helping you make data-driven decisions for improved campaign results.

The course is tailored to meet the digital marketing needs of a wide range of industries, including e-commerce, retail, media, fashion, technology, hospitality, tourism, healthcare, education, and nonprofits. With social media becoming an essential part of modern business, these sectors are actively seeking professionals who can manage online presence and drive engagement. By the end of the course, you’ll not only earn a certificate but also walk away with the skills and confidence to manage social media accounts professionally, whether for your own business or as part of a digital marketing team.

Features of Our Social Media Marketing Course

Real-World E-commerce Project Implementation

Get ready to apply social media strategies to live projects that matter. You'll work with platforms like Sipra.ae, allowing you to see firsthand how businesses implement strategies and achieve measurable results.

Professional Analytics Training

You’ll master essential analytics tools like Google Search Console, Google Analytics, and SEMrush. This training will empower you to track your campaign performance and fine-tune your marketing strategies with confidence.

Social Media Page Development

Learn how to create and optimize engaging social media profiles tailored to your brand. Through hands-on activities, you'll build skills in content creation, advertisement management, and audience engagement that you can apply to your projects.

SEO Integration Workshop

Combine social media with SEO seamlessly. You’ll get hands-on experience using tools like Moz, Ahrefs, and SEOquake, helping you create a powerful, cohesive digital marketing strategy tailored to your goals.

Content Quality Optimization

Elevate your content creation process. You’ll use tools like Readability Checker, Grammarly, and AI-powered verification platforms to ensure your content not only stands out but also meets professional standards.

Advertisement Testing Lab

Dive into the world of social media advertising. You'll gain practical experience by designing, running, and testing ads in real-world campaigns, giving you the skills you need to succeed in the digital landscape.

Who Can Join Edoxi’s Social Media Marketing Course?

Digital Marketing Professionals

Those already working in digital marketing can enhance their social media expertise and stay updated with the latest trends and tools.

Business Owners and Entrepreneurs

Individuals running their own businesses can learn to effectively promote their brand and engage customers through social media.

Social Media Coordinators

Professionals managing online platforms can sharpen their skills in strategy, content planning, and analytics.

Content Creators and Influencers

Creatives looking to grow their audience and improve engagement can benefit from learning structured social media strategies.

Marketing Managers

Those leading marketing teams can gain deeper insights into leveraging social media for brand visibility and ROI.

Students Pursuing Marketing Careers

Aspiring marketers can build a strong foundation and practical skillset in social media marketing.

Freelancers in Digital Marketing

Independent professionals can expand their service offerings and attract more clients by mastering social media tools.

E-commerce Specialists

Professionals in online retail can learn to drive traffic, increase conversions, and build brand loyalty via social platforms.

Social Media Marketing Course Modules

Module I: Introduction to Social Media Marketing
  • Chapter 1: Basics of Social Media Marketing

    • Lesson 1.1: Introduction to social media
    • Lesson 1.2: How Social Media Works
    • Lesson 1.3: Latest Trends and Developments
    • Lesson 1.4: Creating Advertisements on Social Media Platforms
    • Lesson 1.5: Optimization of Goals for Social Media Campaigns
    • Lesson 1.6: How to Run Advertisements
    • Lesson 1.7: Selecting Goals in Ads
Module II: Facebook Marketing
  • Chapter 2: Getting Started with Facebook Marketing

    • Lesson 2.1: Setting up an Account on Facebook
    • Lesson 2.2: Understanding the Facebook Marketing Strategy
    • Lesson 2.3: What Makes Your Facebook Page Awesome?
    • Lesson 2.4: Orientation to Facebook Brand Pages
    • Lesson 2.5: Facebook Business Page Setup
    • Lesson 2.6: Types of Facebook Business Pages
    • Lesson 2.7: Selecting the Username of Pages
    • Lesson 2.8: Automating Messages on Facebook
  • Chapter 3: Growing and Optimizing Facebook Pages

    • Lesson 3.1: Generating More Facebook Likes
    • Lesson 3.2: Best Time to Post on Facebook
    • Lesson 3.3: Facebook Audience Insights & Analytics
    • Lesson 3.4: Conducting Facebook Competitor Analysis
    • Lesson 3.5: Leveraging Facebook Groups
    • Lesson 3.6: Using Facebook Live for Engagement
    • Lesson 3.7: Case Study: Making Money Through Facebook
  • Chapter 4: Facebook Advertising and E-Commerce

    • Lesson 4.1: Running Advertisements on Facebook
    • Lesson 4.2: Understanding Ads Managers
    • Lesson 4.3: Creating Facebook Shops
    • Lesson 4.4: Selecting Facebook Page Templates
Module III: Instagram Marketing
  • Chapter 5: Introduction to Instagram Marketing

    • Lesson 5.1: Starter Session: What is Instagram?
    • Lesson 5.2: How to Use Instagram for Best Results
    • Lesson 5.3: Creating an Instagram Account to Boost Conversions
    • Lesson 5.4: Advanced Profile Optimization
    • Lesson 5.5: Hashtag Optimization Techniques
    • Lesson 5.6: Instagram Accounts: Personal vs Professional
Module IV: Twitter Marketing
  • Chapter 6: Basics of Twitter Marketing

    • Lesson 6.1: What is a Tweet?
    • Lesson 6.2: Deleting, Pinning, and Sharing Tweets
    • Lesson 6.3: Creating a List of Twitter Users
    • Lesson 6.4: Creating Your First 100 Followers
Module V: Snapchat Marketing
  • Chapter 7: Marketing on Snapchat

    • Lesson 7.1: How to Create Snap Maps
    • Lesson 7.2: Running SnapChat Advertisements
    • Lesson 7.3: Creating Spotlight Videos
Module VI: TikTok Marketing
  • Chapter 8: Leveraging TikTok for Marketing

    • Lesson 8.1: Overview of TikTok
    • Lesson 8.2: How to Run TikTok Advertisements
    • Lesson 8.3: Using Hashtags Effectively on TikTok
    • Lesson 8.4: Best Time to Upload Content on TikTok
Module VII: Social Media Marketing Tools
  • Chapter 9: Tools for Social Media Marketing

    • Lesson 9.1: Social Media Automation Tools
    • Lesson 9.2: Keyword Research Tools
    • Lesson 9.3: Tools for Designing
    • Lesson 9.4: Video Editing Tools
    • Lesson 9.5: Image Editing Tools
    • Lesson 9.6: URL Shortening Tools

Download Social Media Marketing Course Brochure

Real-World Projects and Case Studies in Our Social Media Marketing Course

This course focuses on practical learning through real-time projects and exercises. Students work on live e-commerce projects, gaining experience in SEO, social media page creation, ad campaigns, content writing, and analytics using tools like Google Analytics.

Projects

  • Social Media Strategy for Sipra.ae

    You will learn to develop a social media strategy for Sipra.ae, including a social media audit, audience identification, goal setting, and a detailed content calendar.

  • SEO and Advertising for E-commerce

    You learn to create optimised social media pages, design ad campaigns, and test advertisements while working on a live e-commerce project with tools like Google Analytics.

Case Studies

  • Successful Social Media Campaigns

    You will learn to analyse case studies of successful social media campaigns, exploring strategies, tactics, and outcomes to understand effective marketing practices.

Social Media Marketing Course Outcome and Career Opportunities

Completing Edoxi’s Social Media Marketing course in Dubai provides essential skills for a thriving digital marketing career, opening opportunities across e-commerce, advertising, media, and more. Here’s what you will learn from the Social Media course.

Course Outcome Image
You will gain knowledge of various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok) and their unique features.
You will learn how to create engaging and relevant content tailored to different audiences and platforms.
You will develop skills in crafting and implementing social media strategies to achieve specific marketing objectives.
You will understand how to analyze social media metrics and insights to measure campaign effectiveness and optimize strategies.
You will learn techniques for managing online communities, responding to customer inquiries, and handling crises.
Gain experience in creating and managing social media ads, including targeting, budgeting, and performance tracking.
You will understand the importance of brand voice and how to create a cohesive online presence.
You will learn about legal considerations, copyright issues, and ethical practices in social media marketing.

Jobs After Social Media Marketing Course

  • Social Media Manager
  • Content Specialist
  • Social Media Analyst
  • Digital Marketing Specialist
  • Community Manager
  • Brand Strategist
  • Social Media Consultant
  • Influencer Outreach Coordinator

Social Media Marketing Training Options

Classroom Training

  • Engage in real-time projects and hands-on exercises.

  • Collaborate with peers in interactive group sessions.

  • Receive personalised guidance from experienced trainers.

  • Access dedicated lab facilities for practical learning.

Live Online Training

  • Attend sessions remotely from anywhere with internet access.

  • Participate in live demonstrations and Q&A sessions.

  • Benefit from flexible scheduling options.

  • Access recorded sessions for later review.

Corporate Training

  • Three-day intensive training tailored for corporate teams.

  • Practical demonstrations and hands-on exercises with real social media campaigns.

  • Customised content to meet specific business needs.

  • Classes are held on Monday, Wednesday, and Friday from 12 PM to 9 PM.

  • Training delivered at a star hotel, at Client’s premises or Edoxi

Do You Want a Customised Training for Social Media Marketing?

Get expert assistance in getting your Social Media Marketing Course customised!

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How to Get Social Media Marketing Certified?

Here’s a four-step guide to becoming a certified Social Media Marketing professional.

Do You Want to be a Certified Professional in Social Media Marketing?

Join Edoxi’s Social Media Marketing Course

Why Choose Edoxi for Social Media Marketing Certification Training in Dubai?

Many professionals and individuals choose Edoxi for Social Media Marketing Training in Dubai for the following reasons.

Comprehensive Hands-On Learning Experience

You get to learn SEO, social media page creation, ad campaigns, testing, and content strategies through real-time projects, e-commerce case studies, and practical exercises.

Industry-Recognised Credentials

You can earn Edoxi course completion and Sipra.ae internship certificates. You also have the option to apply for a KHDA certificate, enhancing your professional profile and career opportunities.

Cutting-Edge Tools and Technologies

You will master tools like Google Analytics, SEMrush, Moz, Ahrefs, Grammarly, and AI checkers to stay current with industry trends and deliver effective strategies.

Real-Time E-commerce Projects

You will work on live e-commerce projects to apply your knowledge in real-world scenarios and achieve measurable campaign results.

Interactive Learning Environment

You have the opportunity to participate in collaborative group activities and receive personalised guidance for an engaging and immersive learning experience.

Career-Ready Skills

You will gain in-demand skills for industries like e-commerce, media, fashion, hospitality, and more, preparing you for the competitive digital job market.

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Edoxi is Recommended by 95% of our Students

Meet Our Mentor

Our mentors are leaders and experts in their fields. They can challenge and guide you on your road to success!

mentor-image

Talha Tanveer

Talha Tanveer is a seasoned digital marketing trainer with over seven years of experience. He has successfully trained more than 600 professionals in the field. As an e-commerce business owner and consultant for a digital marketing agency, Talha Tanveer brings practical insights to his students, rooted in real-world applications.

He holds a Master’s in IT, enhancing his expertise in digital marketing strategies. Talha is certified in SEMrush SEO Advanced and Google Ads and specialises in areas such as Search Engine Optimization (SEO), Pay-Per-Click (PPC) campaign management, social media marketing, content creation, and professional communication skills. He has also provided corporate training in digital marketing for organizations like Al Ain Zoo and Daman.

Locations Where Edoxi Offers Social Media Marketing Course

Here is the list of other major locations where Edoxi offers a Social Media Marketing Course

FAQ

Will this SMM course cover strategies for multi-channel social media marketing?
Yes, you’ll learn integrated strategies for platforms like Instagram, LinkedIn, and TikTok. The course helps you create cohesive campaigns tailored to each platform’s audience.
Can I learn how to build automated workflows for social media engagement?
Yes, the Social Media Marketing Certification in Dubai includes training on tools like Buffer and Zapier to create automated workflows, streamline engagement processes and maintain a consistent presence.
Does the Social Media Marketing Course include case studies of global brands to analyze their success strategies?
Absolutely! You’ll analyze real-world case studies of successful campaigns by global brands to learn effective strategies and apply them to your campaigns.
What is the Average Monthly Salary for Social Media Marketing Roles in Dubai?
In Dubai, the average monthly salaries for various social media marketing roles vary significantly based on experience and responsibilities. 
 
  • A Social Media Coordinator and a Content Assistant can expect to earn between 3,500 to 7,000 AED. 
  • For those in more specialized roles, such as a Social Media Specialist or Digital Marketing Executive, the average salary ranges from 9,000 to 15,000 AED. 
  • Higher-level positions, like a Social Media Manager or Digital Marketing Strategist, command salaries starting at 18,000 AED and above. 
How can I handle algorithm changes on platforms like Instagram and Facebook?
You can learn techniques for adapting to algorithm changes and adjusting content strategies in real-time to maintain visibility and engagement on major platforms.