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Social Media Marketing Course

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Edoxi’s 20-hour Online Social Media Marketing Course helps you master social media strategies, content creation, paid advertising, analytics, and audience engagement. Gain hands-on experience with real-world campaigns, SEO integration, and performance tracking across platforms like Facebook, Instagram, LinkedIn, and TikTok. Learn to build effective social media strategies, optimise campaigns, and grow your brand online. Enrol now to build a successful digital marketing career!
Course Duration
20 hours
Corporate Days
3 days
Learners Enrolled
100+
Modules
7
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Course Rating
4.9
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Mode of Delivery
Online
Certification by

What Do You Learn from Edoxi's Social Media Marketing Training

Social Media Strategy Development
Master the essentials of strategy creation, including platform selection, content planning, and performance tracking for effective marketing results.
Content Creation and Curation
Learn techniques for developing engaging content while leveraging AI tools and platforms for optimisation and quality improvement.
Analytics and Performance Tracking
Gain practical experience with tools like Google Analytics, Search Console, SEMrush, and Moz to analyse performance data effectively.
Paid Advertising Implementation
Execute and optimise ad campaigns through hands-on exercises in creating, testing, and monitoring advertisements.
Audience Engagement Techniques
Develop strategies for managing communities and engaging audiences across diverse social media platforms.
Influencer Marketing Strategies
Learn to collaborate with influencers and evaluate the impact of influencer partnerships in marketing campaigns.

About Our Social Media Marketing Course 

Edoxi offers a 20-hour online Social Media Marketing Course designed to enhance your skills to improve brand visibility and audience engagement. The program also focuses on delivering measurable marketing results across platforms such as Facebook, Instagram, LinkedIn, and more. This training equips learners with both theoretical insights and practical expertise, helping bridge the gap between training and real-world social media marketing practice. This makes this course ideal for marketing students, digital marketing professionals, and entrepreneurs looking to strengthen their online presence. Corporate Social Media Marketing Training is also available for organisations seeking to upskill their marketing teams.

The Social Media Marketing Training focuses on the strategic implementation of campaigns for industries including e-commerce, media, entertainment, retail, fashion, hospitality, tourism, healthcare, and education. With a strong emphasis on hands-on learning, participants gain practical experience through creating social media pages, managing advertisements, and crafting engaging content. Expert trainers guide learners in mastering tools like Google Search Console, Google My Business, Google Analytics, and SEMrush to analyse and optimise campaign performance.

Upon completion of Edoxi’s Social Media Marketing Certification Course, participants are prepared to execute effective social media strategies, improve brand outreach, and achieve measurable marketing results across diverse digital channels.

To explore how our training can support your career or to enquire about Social Media Marketing course fees and customised corporate training solutions, you can contact us.

Key Features of Edoxi's Social Media Marketing Training

Real E-commerce Project Implementation

Learn to apply social media strategies by working closely with live E-Commerce projects.

Professional Analytics Training

Master tools such as Google Search Console, Google Analytics, and SEMrush to track campaign performance and refine marketing strategies.

Social Media Page Development

Acquire hands-on skills in content creation, advertisement management, and audience engagement.

SEO Integration Workshop

Learn to integrate social media with SEO using tools like Moz, Ahrefs, and SEOquake, creating a seamless digital marketing strategy.

Content Quality Optimisation

Develop high-quality social media content using tools like Readability Checker and Grammarly.

Advertisement Testing Lab

Gain practical experience in designing, running, and testing social media advertisements through real-world campaign implementations.

Who Can Join Our Social Media Marketing Course?

Digital Marketing Professionals

Digital Marketing Professionals who want to enhance their social media expertise and stay competitive in the ever-evolving digital marketing landscape.

Business Owners and Entrepreneurs

Business Owners and Entrepreneurs who want to master social media platform strategies to drive growth and improve their online presence.

Content Creators and Influencers

Content Creators and Influencers who want to develop strategic marketing skills to optimise content and grow their audience effectively.

Marketing Managers

Marketing Managers who want to improve digital campaign planning and execution to achieve impactful results.

Students Pursuing Marketing Careers

Marketing students who want to gain practical industry experience to increase their employability and prepare for marketing roles.

E-commerce Specialists

E-commerce Specialists who want to learn to optimise social media strategies for online stores to boost visibility and sales.

Social Media Marketing Course Modules

Module 1: Introduction to Social Media Marketing
  • Chapter 1.1: Basics of Social Media Marketing

    • Lesson 1.1.1: Introduction to social media
    • Lesson 1.1.2: How Social Media Works
    • Lesson 1.1.3: Latest Trends and Developments
    • Lesson 1.1.4: Creating Advertisements on Social Media Platforms
    • Lesson 1.1.5: Optimization of Goals for Social Media Campaigns
    • Lesson 1.1.6: How to Run Advertisements
    • Lesson 1.1.7: Selecting Goals in Ads
Module 2: Facebook Marketing
  • Chapter 2.1: Getting Started with Facebook Marketing

    • Lesson 2.1.1: Setting up an Account on Facebook
    • Lesson 2.1.2: Understanding the Facebook Marketing Strategy
    • Lesson 2.1.3: What Makes Your Facebook Page Awesome?
    • Lesson 2.1.4: Orientation to Facebook Brand Pages
    • Lesson 2.1.5: Facebook Business Page Setup
    • Lesson 2.1.6: Types of Facebook Business Pages
    • Lesson 2.1.7: Selecting the Username of Pages
    • Lesson 2.1.8: Automating Messages on Facebook
  • Chapter 2.2: Growing and Optimizing Facebook Pages

    • Lesson 2.2.1: Generating More Facebook Likes
    • Lesson 2.2.2: Best Time to Post on Facebook
    • Lesson 2.2.3: Facebook Audience Insights & Analytics
    • Lesson 2.2.4: Conducting Facebook Competitor Analysis
    • Lesson 2.2.5: Leveraging Facebook Groups
    • Lesson 2.2.6: Using Facebook Live for Engagement
    • Lesson 2.2.7: Case Study: Making Money Through Facebook
  • Chapter 2.3: Facebook Advertising and E-Commerce

    • Lesson 2.3.1: Running Advertisements on Facebook
    • Lesson 2.3.2: Understanding Ads Managers
    • Lesson 2.3.3: Creating Facebook Shops
    • Lesson 2.3.4: Selecting Facebook Page Templates
Module 3: Instagram Marketing
  • Chapter 3.1: Introduction to Instagram Marketing

    • Lesson 3.1.1: Starter Session: What is Instagram?
    • Lesson 3.1.2: How to Use Instagram for Best Results
    • Lesson 3.1.3: Creating an Instagram Account to Boost Conversions
    • Lesson 3.1.4: Advanced Profile Optimization
    • Lesson 3.1.5: Hashtag Optimization Techniques
    • Lesson 3.1.6: Instagram Accounts: Personal vs Professional
Module 4: Twitter Marketing
  • Chapter 4.1: Basics of Twitter Marketing

    • Lesson 4.1.1: What is a Tweet?
    • Lesson 4.1.2: Deleting, Pinning, and Sharing Tweets
    • Lesson 4.1.3: Creating a List of Twitter Users
    • Lesson 4.1.4: Creating Your First 100 Followers
Module 5: Snapchat Marketing
  • Chapter 5: Marketing on Snapchat

    • Lesson 5.1.1: How to Create Snap Maps
    • Lesson 5.1.2: Running Snapchat Advertisements
    • Lesson 5.1.3: Creating Spotlight Videos
Module 6: TikTok Marketing
  • Chapter 6.1: Leveraging TikTok for Marketing

    • Lesson 6.1.1: Overview of TikTok
    • Lesson 6.1.2: How to Run TikTok Advertisements
    • Lesson 6.1.3: Using Hashtags Effectively on TikTok
    • Lesson 6.1.4: Best Time to Upload Content on TikTok
Module 7: Social Media Marketing Tools
  • Chapter 7.1: Tools for Social Media Marketing

    • Lesson 7.1.1: Social Media Automation Tools
    • Lesson 7.1.2: Keyword Research Tools
    • Lesson 7.1.3: Tools for Designing
    • Lesson 7.1.4: Video Editing Tools
    • Lesson 7.1.5: Image Editing Tools
    • Lesson 7.1.6: URL Shortening Tools

Download Social Media Marketing Course Brochure

Hands-On Activities in our Social Media Marketing Training

Social Media Marketing training features practical projects that allow learners to apply marketing concepts in real working scenarios. The following core activities are included in the program

Projects

  • Social Media Strategy

    Develop social media strategies for E-Commerce websites, including social media audits, audience identification, goal setting, and creation of a detailed content calendar.

  • SEO and Advertising for E-Commerce

    Create optimised social media pages, design ad campaigns, and analyse ad performance using tools like Google Analytics.

Case Studies

  • Successful Social Media Campaigns

    Analyse real-world case studies of successful social media campaigns to explore strategies, tactics, and outcomes, gaining insights into effective marketing practices.

Social Media Marketing Course Outcomes & Job Opportunities

Social Media Marketing training equips you with practical skills to establish and grow your brand’s presence across social media platforms. By the end of the course, here are the major outcomes you can achieve

Course Outcome Image
Establish a strong online presence for your brand across key social media platforms.
Identify the most effective social media platforms to achieve specific business goals.
Allocate budgets efficiently and track the performance of social media campaigns.
Connect with your target audience and build an engaged online community.
Manage negative feedback and maintain a positive online reputation for your brand.
Master targeting and retargeting strategies to boost audience engagement and campaign effectiveness.

Job Roles After Social Media Marketing Certification

  • Social Media Manager
  • Digital Marketing Executive
  • Content Marketing Specialist
  • SEO and SEM Specialist
  • Community Manager
  • Social Media Analyst
  • Influencer Marketing Manager
  • Paid Advertising Specialist (PPC/Facebook/Instagram Ads)
  • Brand Marketing Coordinator
  • Online Reputation Manager

Social Media Marketing Training Options

Live Online Training

  • 20 Hours of Online Social Media Marketing Training

  • Availability of E-Learning resources

  • Hands-on exercises with social media campaigns

  • Participate in live demonstrations and Q&A sessions.

  • Benefit from flexible scheduling options.

  • Access recorded sessions for later review.

Corporate Training

  • 3-Day intensive Social Media Marketing corporate training.

  • Practical demonstrations of real social media campaigns.

  • Customised content to meet specific business needs.

  • Training Delivery available at Client premises, Hotel, or Edoxi

Do You Want a Customised Training for Social Media Marketing?

Get expert assistance in getting your Social Media Marketing Course customised!

How to Get a Social Media Marketing Certification?

Here’s a four-step guide to becoming a certified Social Media Marketing professional.

Do You Want to be a Certified Professional in Social Media Marketing?

Join Edoxi’s Social Media Marketing Course

Why Choose Edoxi for Social Media Marketing Training?

Edoxi, a leading Social Media Marketing training institute, delivers industry-focused digital marketing programs designed to build practical skills and expertise. Here are the key reasons to choose Edoxi for Social Media Marketing Training

Comprehensive Hands-On Learning

Gain experience in SEO, social media page creation, ad campaigns, testing, and content strategies through real-time projects, case studies, and practical exercises.

Industry-Recognised Credentials

Receive Edoxi’s course completion certificate to enhance your career prospects in social media marketing.

Cutting-Edge Tools and Technologies

Master tools like Google Analytics, SEMrush, Moz, Ahrefs, Grammarly, and AI checkers to stay updated with the latest industry trends.

Real-Time E-Commerce Projects

Work on live e-commerce projects to apply your knowledge in real-world scenarios and achieve measurable campaign results.

Interactive Learning Environment

Participate in collaborative group activities and receive personalised guidance for an engaging and immersive learning experience.

Career-Ready Skills

Acquire in-demand Social Media Marketing skills that give you a competitive edge in the digital job market.

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Edoxi is Recommended by 95% of our Students

Meet Our Mentor

Our mentors are leaders and experts in their fields. They can challenge and guide you on your road to success!

mentor-image

Talha Tanveer

Talha Tanveer is a seasoned digital marketing trainer with over seven years of experience. He has successfully trained more than 600 professionals in the field. As an e-commerce business owner and consultant for a digital marketing agency, Talha Tanveer brings practical insights to his students, rooted in real-world applications.

He holds a Master’s in IT, enhancing his expertise in digital marketing strategies. Talha is certified in SEMrush SEO Advanced and Google Ads and specialises in areas such as Search Engine Optimization (SEO), Pay-Per-Click (PPC) campaign management, social media marketing, content creation, and professional communication skills. He has also provided corporate training in digital marketing for organizations like Al Ain Zoo and Daman.

Locations Where Edoxi Offers Social Media Marketing Course

Here is the list of other major locations where Edoxi offers a Social Media Marketing Course

FAQ

What advanced analytics tools are included in Edoxi’s Social Media Marketing Course?

 The Social Media Marketing Training offers hands-on experience with analytics tools such as Google Analytics, Meta Insights, and Hootsuite for monitoring, reporting, and refining campaigns.

Which collaboration techniques are covered in Edoxi’s Social Media Marketing Certification Course?

The course teaches techniques in social media campaign management, niche influencer identification and collaboration, outreach strategies, and partnership negotiation to enhance campaign reach.

What important areas does the Social Media Marketing Certification Course cover?

Key areas include:

  •  
    • Real-world case studies of successful campaigns by global brands.
    • Ethical advertising practices, including transparency, data privacy, and compliance with regulations.
    • Creation of visually compelling ad creatives that meet platform specifications for
    • Facebook, Instagram, and LinkedIn.
    • Scaling techniques through segmentation and personalised content strategies
     
    Scaling techniques through segmentation and personalised content strategies.
What is the average salary of a Social Media Manager globally?

 Social Media Managers earn an average of $89,000 per year worldwide, with variation depending on location, experience, and industry.

What are the prerequisites for joining Edoxi’s Social Media Marketing Certification Course?

A basic understanding of social media platforms and online tools is helpful. The course welcomes students from all educational backgrounds, with prior experience being beneficial but not mandatory.

Who can benefit from our Social Media Marketing Course?

 Freshers seeking a career in digital marketing, professionals looking to upskill, business owners, and marketing managers, aiming to improve their social media presence, all benefit from the course.

Does the Social Media Marketing Training include practical projects?

 Yes, the course features real-time projects, including social media strategy development, SEO integration, ad campaign design, and live e-commerce project implementation.

Will the course help in creating a professional portfolio?

 The Social Media Marketing Certification Course enables learners to develop project-based work and case study analyses that strengthen professional portfolios.

How does the course help with paid advertising skills?

 Learners gain expertise in designing, executing, and analysing ad campaigns across platforms like Facebook, Instagram, and LinkedIn using practical exercises and analytics tools.

What type of certification is provided?

You receive a Social Media Marketing Course Completion Certification from Edoxi that enhances your employability and validates practical skills in digital marketing.

Does the course include performance tracking techniques?

The Social Media Marketing Training teaches learners to track engagement, reach, conversions, and ROI using tools like Google Analytics, Meta Insights, SEMrush, and Hootsuite.

Are AI tools covered in the Social Media Marketing Certification Course?

 Yes, learners gain skills in using AI-powered content optimisation and analytics tools to create high-quality, effective social media campaigns.

Does the course cover community management?

 Yes, the training teaches audience engagement, community building, and strategies for handling online reputation and feedback.

How does the course handle SEO and social media integration?

 The course covers integrating social media campaigns with SEO strategies using tools like Moz, Ahrefs, and SEOquake to improve reach and visibility.

Is the Social Media Marketing Course suitable for business owners?

Yes, the course equips business owners with actionable strategies to manage their brand’s online presence, campaigns, and analytics effectively.