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Corporate Training in Artificial Intelligence and Machine Learning Enhanced Nestle’s Consumer Experience
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Integrate Digital Sales Channels for the Sales Department to better understand consumers and to create and provide consumer experiences that were increasingly unique, surprising, and beneficial to Nestle.
Nestle with its long-standing presence in the Food and Beverage Industry, and nearly 99% market penetration rate in Asia did not have the support of modern technologies such as AI and Machine Learning to better serve its clients. They also did not have the aid of any assistive technologies to continually monitor and update how buyers were behaving throughout the buying process.
After 40 Hours of Artificial Intelligence (AI) and Machine Learning (ML) Training in Dubai for a team of 16 salespeople, the participants gained insights into arriving at better business solutions. They developed their knowledge of how to disseminate information, and communicate opportunities, projects, and solutions. They also gained better visibility into the usage of digital sales channels and were better aligned to work focusing on the consumer and performance results.
Nestlé, the world’s largest food and beverage company having more than 2000 brands ranging from global icons to local favourites has its presence in 191 countries around the world. The Nestlé UAE L.L.C. which operates across the Emirates with offices in Dubai, Abu Dhabi, Al-Ain, Fujairah, and Ras AlKhaimah is a Manufacturer, Supplier & Exporter of Food & Beverages Products which includes Dairy & Infant Nutrition, Bottled Water, Chocolate & Confectionery, Coffee, Creamers, Breakfast Cereals, Culinary Products & Pet Food.
Consumer behaviours keep changing as people and technology keep innovating. Nestle have had this realisation that it can meet people's needs only through innovation while protecting, renewing and restoring the environment and tackling climate change. Science and technology are part of Nestle to develop food, beverage and nutritional health products for people and pets. Therefore, Nestle looked at digital sales drivers to foster innovation.
As Nestle is a popular Food and Beverage company in the Middle East, integrating emerging technologies and making use of its fullest potential was required to better serve their clients. Additionally, it was needed to continually keep up with how buyers were behaving throughout the buying process. Nestle wanted to create and provide experiences that were increasingly unique, surprising, and beneficial to its customers.
Edoxi’s solution to Nestle’s stumbling block was to enhance the Food Brand’s consumer experience, by integrating the latest digital technologies such as Artificial Intelligence (AI) and machine Learning(ML).
Nestle had begun its digital transformation journey with Edoxi back in 2018.
After the Training Needs Analysis section with Nestle, we realised that a sales training program was critical to have high-performing sales teams, especially in a business environment where new technology and innovation are constantly shaking up old processes.
After a pre-assessment test conducted among 16 participants from Nestle’s Sales Team, we designed a sales training program which integrated training on Artificial Intelligence and Machine Learning to improve their digital skills which will help in the customer’s buying process.
The following fronts were taken into account during the 40 hours training process.We ensured that all teams were aligned so that they were focused on the consumer and performance results. AI and Machine Learning training gave the teams insights to arrive at business solutions, how to disseminate information and communicate opportunities, and projects, and gave visibility into solutions developed. Edoxi engaged Nestle to innovate and produce outcomes, better information management, analysis, and integration
Nestlé embraced innovation and data intelligence with Edoxi as a strategic partner, to track and record market developments while keeping an eye on what customers wanted.
The sales team learned digital sales to deliver convenience and personalised experiences through digital sales channels, making life easier for the greatest number of people and expanding purchase access to Nestlé products.
Digital Lab powered by Edoxi, based on the understanding of the consumer journey evolved the experience with the brand and improved operating performance by identifying business levers and predictive actions. In addition, a performance space was established where experts from many fields could collaborate and develop data-based solutions.
A transformation mentality has been widely adopted by Nestlé, which has educated its staff on the possibilities of data, cutting-edge technology, and interdisciplinary and collaborative operations.
The AI and Machine Learning (ML) training has produced relevant results for Nestle which included the following.
Nestle’s interdisciplinary teams first comprehended the consumer before they can create innovative solutions that integrate the value chain. Data began to be sorted and structurally stored at Digital Lab. In various projects, the UAE region began to support and benefit from the use of sophisticated analytics, machine learning,and artificial intelligence, which helped the food brand to understand the behaviour,habits, requirements, and preferences of its customers every day.
From the process of finding the solution through validation and launch to the market, Nestlé Asia teams have become nimbler and consumer-focused.
50 new data assets were produced over the course of 9 months of work as a means of maximizing the value of information and empowering business sectors (data-driven culture). Nestlé also acknowledged an additional 5 deliveries that set the stage for the creation of future data works.
Designing and implementing Chatbots is another project that Digital Lab and Edoxi are still working. Through a prototype using WhatsApp, the effort, which combines experience design and embedded data intelligence enables Nestlé to communicate with consumers directly about the product in detail.
In 2023, Nestlé will continue to forge ahead with its digital transformation while anticipating new business models and becoming even more digital.
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