KHDA Approved Training Institute

AI-Integrated Curriculum

Digital Marketing Course in Dubai

Edoxi's Digital Marketing Course in Dubai is a 32-hour, KHDA-approved programme covering SEO, paid advertising, social media marketing, analytics and AI marketing tools. Study at Edoxi's Bur Dubai centre, live online or through corporate training. Across 8 modules, you apply every skill to your own WordPress website. You graduate with a project portfolio, a capstone campaign for a real business and a KHDA-attested certificate.

Training Hours

AED 2,500

Course Fee

Classroom · Live Online

Delivery

8 Modules

Curriculum

Live-website project

Practical Training

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★4.9 on Google (2,898 reviews)

Reviewed by Talha Tanveer

Updated October 2026

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Overview Curriculum Trainer

+971 4 380 1666

Overview

What Does Edoxi’s Digital Marketing Course in Dubai Cover?

Edoxi's Digital Marketing Course in Dubai is a 32-hour, 8-module programme that takes you from digital marketing fundamentals to an AI-integrated strategy capstone. The syllabus covers website building, SEO, Google Ads, social media marketing, content creation and Google Analytics 4 (GA4). AI tools such as ChatGPT, Claude and Gemini are built into every module.

Training is led by Praveen Kurup, a digital marketing trainer with over 10 years of industry experience and a Google AI Professional Certificate. Classes run at Edoxi's Bur Dubai centre, live online, or as a corporate programme. From Module 2, you build a live WordPress website for a brand of your choice, hosted on Pantheon, and apply every skill to it. You finish by delivering a capstone campaign for a real business.

The course prepares you for SEO, paid media, social media and performance marketing roles in Dubai's agencies, e-commerce, real-estate and fintech sectors. On 15 August 2026, Indeed showed 1,221 digital marketing job listings in Dubai. GulfTalent salary data puts the median Digital Marketing Specialist salary in the UAE at AED 5,000 a month, rising to AED 12,500 for Digital Marketing Consultants. On completion, you receive an Edoxi Course Completion Certificate and a KHDA Training Certificate with QR attestation.

What is Digital Marketing?

Digital marketing is the promotion of products and services through online channels such as search engines, websites, social media, email and paid ads. Businesses use SEO, Google Ads, social media campaigns and analytics to reach and convert customers. AI tools like ChatGPT now support every channel, from writing content to analysing results. In the UAE, 99% of the population was online at the end of 2025 (DataReportal, Digital 2026), which makes digital marketing the main way brands win new customers.

Skills and Outcomes

What Will You Learn in Edoxi’s Digital Marketing Course?

You learn eight core skills, and each one is proven by something you build. Every skill is applied to your own live website, ending in a capstone campaign for a real business.

Digital marketing and AI foundations

Map your target audience and marketing funnel, then use ChatGPT, Claude and Gemini to write a brand brief for your website.
Website and landing page build

Launch a live WordPress website and landing page for a brand of your choice.
SEO with AI

Optimise your live website with AI-assisted keyword research, on-page fixes and technical SEO.
Content and creative with AI

Produce a content calendar, AI-assisted posts and one short-form video for your brand.
Google Ads and paid media

Run a Google search campaign with ad copy, a fixed budget and conversion tracking.
Social media and AI automation

Schedule a multi-platform campaign with AI automation tools and launch one paid ad set.
Analytics with GA4

Set up GA4 event tracking and build a custom performance dashboard.
Advanced AI strategy and capstone

Apply Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO). Then deliver an SEO, social media and paid capstone campaign for a real business.

Not Sure Where to Start?

Talk to an advisor about your current skills and which of the eight digital marketing skills to focus on first.

Curriculum

What Does the Digital Marketing Course Curriculum Cover?

The curriculum has 8 modules across 32 hours, moving from digital marketing and AI fundamentals to an AI-integrated strategy capstone. Each module runs for about 4 hours and ends with a practical output on your live WordPress website.

Tools and Topics Covered

Updated for 2026

AEO

GEO

GA4

ChatGPT

Claude

Gemini

Module 1: Introduction to Digital Marketing & AI Fundamentals

Digital marketing and online branding · audience targeting and marketing funnels · lead generation and conversion · SEO, social and content channels · AI-driven decision-making

ChatGPT · Claude · Jasper AI

Class exercise: a hands-on first run with the course AI tools

Module 2: Website Creation & Landing Page Development

Website structure, UX and responsive design · WordPress site build · HTML basics · landing pages for lead generation · SEO, speed and performance · forms, chatbots and integrations

WordPress · Pantheon · HTML

You build: a live WordPress site for your chosen brand, launched on Pantheon in about 30 minutes

Module 3: Search Engine Optimisation (SEO) & AI

Ranking systems and keyword research · search intent · on-page and technical SEO · off-page and backlinks · local SEO · AI SEO tools and performance tracking

SEMrush · Ahrefs · Google Search Console

Assignment: run keyword research and apply on-page and technical SEO to your live site

Module 4: Content Marketing, Creativity & AI Tools

Content strategy and storytelling · AI-assisted ideation and writing (blogs, captions, ad copy) · content calendars · graphic and short-form video basics · ethical use of AI in content

Canva AI · Jasper AI

You build: a content calendar and AI-assisted posts for your brand, plus one short-form video

Module 5: Search Engine Marketing (SEM) & Paid Advertising

Google Ads setup (search, display, video) · keyword planning and targeting · ad copywriting · budgeting and bidding · remarketing · conversion tracking and optimisation

Google Ads · Google Keyword Planner

You build: a Google Ads search campaign for your brand, with ad copy, budget and conversion tracking

Module 6: Social Media Marketing & AI Automation

Platform strategy (Instagram, Facebook, LinkedIn, YouTube, TikTok) · content scheduling and management · AI content creation · reels, stories and carousels · paid social and influencer marketing · social analytics

Meta Ads Manager · Hootsuite/Buffer · ManyChat

You build: a scheduled multi-platform social campaign for your brand, with one paid ad set

Module 7: Google Analytics, Data Tracking & AI Insights

GA4 setup and website tracking · traffic and audience behaviour · conversion tracking · AI predictive insights · custom dashboards and reporting · ROI measurement

GA4 · Google Search Console

You build: GA4 tracking and a custom performance dashboard for your live site

Module 8: Advanced Digital Marketing Strategy & AI Implementation

AEO, GEO, AIO and UIO paradigms · multi-platform campaign planning · brand positioning and authority · AI tools (ChatGPT, Claude, Gemini, Jasper) · email and chatbot automation · portfolio and career preparation

AEO · GEO · Claude · Gemini

Capstone project: a live SEO, SMM and paid campaign for a real business website, assembled into your portfolio

Search Engine Optimisation (SEO) & AI

Learn keyword research, on-page SEO, technical SEO, link building, and AI-powered search optimisation.

Module 1 - SEO Fundamentals & Keyword Research

Search engine ranking systems · keyword research · search intent · SEO strategy · competitor analysis

SEMrush · Ahrefs · Google Search Console

Class exercise: research keywords and identify SEO opportunities for your website

Module 2 - Basic drawing tools

Units and limits · lines · polylines · erase · copy · move · explode · draft settings

Drafting Tools

You build: a basic 2D drawing using precision tools

Social Media Marketing & AI Automation

Learn social media strategy, content creation, paid advertising, and AI-powered campaign management.

Module 1 - Social Media Marketing Fundamentals

Instagram, Facebook, LinkedIn, YouTube and TikTok · audience targeting · content strategy · reels, stories and carousels

Meta Ads Manager · Hootsuite/Buffer

Class exercise: create a social media content plan for your brand

Module 2 - Social Media Campaigns & AI Automation

AI-assisted content creation · content scheduling · paid social advertising · influencer marketing · social analytics

Meta Ads Manager · ManyChat

You build: a multi-platform social media campaign with scheduled posts and one paid ad set

Download the brochure to access module-wise curriculum, fee structure, eligibility criteria, and placement support details.

Who Should Join

Is the Digital Marketing Course Right for You?

Yes, if you're starting out, switching careers or adding AI to your marketing skills. No prior marketing experience is required; basic computer skills are enough to start.

Career-changers and fresh graduates

Enter digital marketing with a live website portfolio and a real-business campaign to show employers.

Business owners and entrepreneurs

Build your own brand's website as your course project, then market it with SEO, ads and social media.

System administrators

Add networking depth to server and infrastructure skills you already have.

Traditional marketers adding AI

Bring ChatGPT, Claude, Gemini and automation tools into the campaign skills you already have.

Freelancers and consultants

Offer SEO, paid advertising and social media services, backed by real project work.

Sales and content professionals

Learn how each digital channel attracts and converts customers, with hands-on practice in every one.

Not sure if this course is right for you?

Speak with an advisor to learn more about the course requirements.

Your Instructor

Who is the Digital Marketing Trainer at Edoxi?

Talha Tanveer

Digital Marketing Trainer and AI-driven Digital Marketing Consultant

Google AI ProfessionalGoogle AdsGoogle AnalyticsHubSpot Digital MarketingSEOSEMSMMGA4

Over 10 years in digital marketing, including a social media manager role at Flipkart.

10+

Years in Digital Marketing

Google AI Certificates

200%

Organic Traffic Growth

2000+

Learners Trained

A Google AI Professional Certificate holder with over 10 years in digital marketing, Praveen combines core digital marketing disciplines with practical AI-tool workflows across SEO, content, paid media and analytics. He has also developed a dedicated learners' resource that students keep, giving them a reference for campaigns and AI tools well beyond the course.

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Digital Marketing Course in Dubai

Get Batch Details & Fees

What Does Edoxi’s Digital Marketing Course in Dubai Cover?

What is Digital Marketing?

Request Course Details Today

What Will You Learn in Edoxi’s Digital Marketing Course?

Digital marketing and AI foundations

Website and landing page build

SEO with AI

Content and creative with AI

Google Ads and paid media

Social media and AI automation

Analytics with GA4

Advanced AI strategy and capstone

What Does the Digital Marketing Course Curriculum Cover?

Module 1: Introduction to Digital Marketing & AI Fundamentals

Module 2: Website Creation & Landing Page Development

Module 3: Search Engine Optimisation (SEO) & AI

Module 4: Content Marketing, Creativity & AI Tools

Module 5: Search Engine Marketing (SEM) & Paid Advertising

Module 6: Social Media Marketing & AI Automation

Module 7: Google Analytics, Data Tracking & AI Insights

Module 8: Advanced Digital Marketing Strategy & AI Implementation

Search Engine Optimisation (SEO) & AI

Module 1 - SEO Fundamentals & Keyword Research

Module 2 - Basic drawing tools

Social Media Marketing & AI Automation

Module 1 - Social Media Marketing Fundamentals

Module 2 - Social Media Campaigns & AI Automation

Is the Digital Marketing Course Right for You?

Career-changers and fresh graduates

Business owners and entrepreneurs

System administrators

Traditional marketers adding AI

Freelancers and consultants

Sales and content professionals

Who is the Digital Marketing Trainer at Edoxi?

Talha Tanveer

Edoxi is Recommended by 95% of our Students

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Digital Marketing Course in Dubai

Book Your Free Demo Class

Get Batch Details & Fees

Let’s Discuss Your Training Needs

What Does Edoxi’s Digital Marketing Course in Dubai Cover?

What is Digital Marketing?

Request Course Details Today

What Will You Learn in Edoxi’s Digital Marketing Course?

Digital marketing and AI foundations

Website and landing page build

SEO with AI

Content and creative with AI

Google Ads and paid media

Social media and AI automation

Analytics with GA4

Advanced AI strategy and capstone

Discover the Projects You’ll Build

What Does the Digital Marketing Course Curriculum Cover?

Module 1: Introduction to Digital Marketing & AI Fundamentals

Module 2: Website Creation & Landing Page Development

Module 3: Search Engine Optimisation (SEO) & AI

Module 4: Content Marketing, Creativity & AI Tools

Module 5: Search Engine Marketing (SEM) & Paid Advertising

Module 6: Social Media Marketing & AI Automation

Module 7: Google Analytics, Data Tracking & AI Insights

Module 8: Advanced Digital Marketing Strategy & AI Implementation

Search Engine Optimisation (SEO) & AI

Module 1 - SEO Fundamentals & Keyword Research

Module 2 - Basic drawing tools

Social Media Marketing & AI Automation

Module 1 - Social Media Marketing Fundamentals

Module 2 - Social Media Campaigns & AI Automation

Fill in Your Details to Download the Brochure

Is the Digital Marketing Course Right for You?

Career-changers and fresh graduates

Business owners and entrepreneurs

System administrators

Traditional marketers adding AI

Freelancers and consultants

Sales and content professionals

Fill in Your Details to Check Eligibility

Who is the Digital Marketing Trainer at Edoxi?

Talha Tanveer

Edoxi is Recommended by 95% of our Students