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Digital Marketing Specialist in Strategy and Planning Course

Certified Digital Marketing Specialist in Strategy and Planning Training Course
The Certified Digital Marketing Specialist in Strategy and Planning course is designed to build expertise in creating and managing effective digital marketing strategies. It covers topics such as market analysis, campaign planning, brand strategy, content development, and performance measurement. The course is suitable for marketing professionals, entrepreneurs, and students. Enrol now to strengthen strategic digital marketing skills and advance in your careers.
Course Duration
35 Hours
Corporate Days
5 Days
Learners Enrolled
8
Modules
8
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Course Rating
4.8
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Mode of Delivery
Online
Classroom
Certification by

Upcoming Batches

Start Date Duration Batch Type Time Mode Price Register
25-Oct-2026 5 DAYS Corporate Batch 09:00 AM - 05:00 PM Classroom
Poland (Warsaw / Krakow)
$5,000 USD
22-Nov-2026 5 DAYS Corporate Batch 09:00 AM - 05:00 PM Online $4,000 USD

Customise Certified Digital Marketing Specialist in Strategy and Planning for Corporate Training?

Select your preferred location and schedule — customised training tailored to your goals.

What Do You Learn from Edoxi's Certified Digital Marketing Specialist in Strategy and Planning Training

Digital Marketing Strategy Frameworks
Master strategic frameworks including SOSTAC, RACE, and customer journey mapping used to build effective, data-driven digital marketing plans globally.
Market Research and Audience Insights
Conduct in-depth market research, audience segmentation, and persona development to drive precise targeting and personalised marketing campaign decisions effectively.
Channel Planning and Integration
Plan integrated multi-channel campaigns across search, social, email, content, and display platforms aligned with strategic business objectives and goals.
Budgeting and Resource Allocation
Develop digital marketing budgets, allocate spend efficiently across channels, and optimise resources for maximum return on investment and impact.
Performance Measurement and Analytics
Define KPIs, build measurement frameworks, and use analytics tools to track campaign performance, attribution, and continuous strategic optimisation effectively.
Brand Positioning and Storytelling
Craft brand positioning, value propositions, and storytelling strategies that differentiate organisations and create lasting connections with target digital audiences.

About Our Certified Digital Marketing Specialist in Strategy and Planning Course

Edoxi's Certified Digital Marketing Specialist in Strategy and Planning course is a strategic-level programme designed for marketing professionals seeking to master the planning, governance, and execution of integrated digital marketing strategies. The training combines proven frameworks with practical application across modern digital marketing ecosystems.

Participants gain expertise in strategy development, audience segmentation, channel planning, budgeting, performance measurement, and brand positioning. The curriculum covers leading frameworks including SOSTAC, RACE, and customer journey mapping alongside hands-on use of analytics platforms, planning tools, and campaign measurement dashboards.

Delivered by experienced marketing strategists, the course emphasises real-world case studies, planning exercises, and strategy simulations that prepare learners for senior digital marketing roles. Whether you are a marketing manager, brand strategist, or digital lead, this programme equips you with the tools to design and deliver impactful, ROI-focused digital marketing strategies.

Enrol now to elevate your strategic marketing expertise and unlock new career opportunities.

Key Features of Edoxi's Certified Digital Marketing Specialist in Strategy and Planning Training

40-Hour Strategic Programme

Comprehensive 40-hour training covering digital marketing strategy, planning, integration, and measurement essentials in significant depth.

Expert Marketing Strategists

Learn from senior marketing professionals with extensive global brand, agency, and digital leadership experience across diverse industries.

Real-World Case Studies

Engage with leading global brand campaigns, strategy briefs, and planning exercises drawn from real digital marketing success stories.

Aligned with Industry Frameworks

Curriculum aligns with SOSTAC, RACE, and other globally recognised digital marketing strategy and planning frameworks used by leaders.

Globally Recognised Certificate

Receive an Edoxi Certificate of Completion respected by employers across digital agencies, brands, and marketing industries worldwide and regionally.

Flexible Training Modes

Choose from classroom, online, or corporate formats designed to suit professional schedules, learning styles, and team development needs.

Who Can Join Our Certified Digital Marketing Specialist in Strategy and Planning Course?

Digital Marketing Managers

Marketing managers responsible for planning, leading, and overseeing integrated digital campaigns aligned with strategic business objectives and goals.

Brand and Marketing Strategists

Brand strategists and senior marketers seeking advanced frameworks for digital positioning, audience engagement, and integrated marketing planning.

Marketing Executives and Specialists

Marketing executives expanding from execution into strategy roles requiring deeper expertise in digital planning, budgeting, and channel integration.

Agency and Account Professionals

Agency strategists, account managers, and planners seeking sharper analytical, planning, and strategic delivery capabilities for global brand clients.

Entrepreneurs and Business Owners

Business owners and founders looking to design effective digital marketing strategies that drive growth, awareness, and measurable commercial outcomes.

Marketing Graduates and Career Switchers

Recent graduates and professionals transitioning into digital marketing seeking foundational strategy and planning expertise to launch their careers.

Certified Digital Marketing Specialist in Strategy and Planning Course Modules

Module 1: Foundations of Digital Marketing Strategy
  • Chapter 1.1: Strategic Marketing in the Digital Era

    • Lesson 1.1.1: Evolution of Digital Marketing
    • Lesson 1.1.2: Strategic Marketing Concepts and Models
    • Lesson 1.1.3: The Digital Marketing Ecosystem
Module 2: Strategic Frameworks and Planning Models
  • Chapter 2.1: Frameworks for Digital Strategy

    • Lesson 2.1.1: SOSTAC Planning Framework
    • Lesson 2.1.2: RACE Framework for Customer Journey
    • Lesson 2.1.3: Competitive Analysis and SWOT
Module 3: Market Research and Audience Insights
  • Chapter 3.1: Understanding the Customer

    • Lesson 3.1.1: Market Research Methodologies
    • Lesson 3.1.2: Audience Segmentation and Persona Development
    • Lesson 3.1.3: Customer Journey Mapping
Module 4: Brand Positioning and Value Proposition
  • Chapter 4.1: Crafting Brand Strategy

    • Lesson 4.1.1: Brand Positioning Principles
    • Lesson 4.1.2: Developing Unique Value Propositions
    • Lesson 4.1.3: Brand Storytelling and Messaging
Module 5: Channel Planning and Integration
  • Chapter 5.1: Multi-Channel Strategy

    • Lesson 5.1.1: Selecting the Right Digital Channels
    • Lesson 5.1.2: Integrated Campaign Planning
    • Lesson 5.1.3: Content and Channel Alignment
Module 6: Budgeting and Resource Planning
  • Chapter 6.1: Financial Planning for Marketing

    • Lesson 6.1.1: Marketing Budget Allocation Models
    • Lesson 6.1.2: ROI and ROAS Planning
    • Lesson 6.1.3: Resource and Team Planning
Module 7: Measurement, Analytics, and Optimisation
  • Chapter 7.1: Performance Measurement Frameworks

    • Lesson 7.1.1: Defining KPIs and Marketing Metrics
    • Lesson 7.1.2: Google Analytics and Attribution Models
    • Lesson 7.1.3: Continuous Optimisation and Reporting
Module 8: Strategy Execution and Governance
  • Chapter 8.1: Implementing and Governing Strategy

    • Lesson 8.1.1: Building Marketing Roadmaps
    • Lesson 8.1.2: Stakeholder Communication and Buy-In
    • Lesson 8.1.3: Governance, Risk, and Marketing Ethics

Download Certified Digital Marketing Specialist in Strategy and Planning Course Brochure

Certified Digital Marketing Specialist in Strategy and Planning Course Outcome and Career Opportunities

By completing Edoxi's Certified Digital Marketing Specialist in Strategy and Planning, you will build the skills to advance your career.

Course Outcome Image
Master strategic frameworks including SOSTAC and RACE to plan integrated digital marketing campaigns aligned with business goals.
Conduct market research, audience segmentation, and persona development to drive targeted and effective digital marketing decisions.
Develop integrated multi-channel marketing plans aligned with brand positioning, customer journeys, and measurable performance objectives confidently.
Allocate marketing budgets effectively, plan resources, and maximise ROI across multiple digital channels and campaign formats.
Define KPIs, build measurement frameworks, and use analytics tools for continuous campaign optimisation and strategic improvement decisions.
Lead digital marketing strategy execution, manage stakeholders, and embed governance, ethics, and risk practices across modern campaigns.

Job Roles After Completing the Certified Digital Marketing Specialist in Strategy and Planning Training

  • Digital Marketing Strategist
  • Digital Marketing Manager
  • Brand Strategist
  • Marketing Planning Manager
  • Senior Account Strategist
  • Head of Digital Marketing

Certified Digital Marketing Specialist in Strategy and Planning Training Options

Online Training

  • 40-hour online Certified Digital Marketing Specialist in Strategy and Planning course

  • Virtual expert-led instruction

  • Interactive exercises and feedback sessions

  • Real-time demonstrations and Q&A

  • Flexible scheduling for working professionals

Classroom Training

  • Face-to-face training at Edoxi training centre

  • Hands-on workshops with real-world scenarios

  • Peer learning in a structured classroom environment

  • Access to printed study materials and reference guides

  • Direct trainer interaction for personalised guidance

Corporate Training

  • 5-day corporate Certified Digital Marketing Specialist in Strategy and Planning for organisational teams

  • Content tailored to your organisation's specific needs

  • Delivered at hotel, client premises, or Edoxi centre

  • Group-focused practical exercises and case studies

  • All logistics covered including venue, food, and refreshments

How to Get a Certified Digital Marketing Specialist in Strategy and Planning Certification?

Here's a four-step guide to becoming a certified professional.

Become Certified in Certified Digital Marketing Specialist in Strategy and Planning?

Join Edoxi's Certified Digital Marketing Specialist in Strategy and Planning Course

Why Choose Edoxi for Certified Digital Marketing Specialist in Strategy and Planning Course?

Edoxi is the top choice for Certified Digital Marketing Specialist in Strategy and Planning. Here's why:

Industry-Experienced Trainers

Learn from senior digital marketing strategists with decades of brand, agency, and global advisory experience across diverse industries, sectors, and consumer markets worldwide.

Practical Strategy-Based Curriculum

Our programme prioritises real-world strategy briefs, planning exercises, and brand campaign cases designed for immediate workplace application and meaningful career impact.

Globally Recognised Certification

Earn an Edoxi certificate trusted by employers across the UAE, GCC, and international marketing markets enhancing professional credibility, mobility, and long-term recognition.

Flexible Learning Modes

Choose classroom, online, or corporate training formats designed to accommodate busy schedules, individual learning preferences, and corporate team development requirements effectively.

Comprehensive Course Materials

Access detailed study guides, strategy templates, campaign frameworks, and brand case studies that support continued learning long after course completion ends successfully.

Career Advancement Support

Benefit from career guidance, resume reviews, interview preparation, and networking opportunities to accelerate your digital marketing career growth and long-term professional progression.

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Edoxi is Recommended by 95% of our Students

FAQ

Who should enrol in the Certified Digital Marketing Specialist in Strategy and Planning course?

This course is ideal for digital marketing managers, brand strategists, marketing executives, agency planners, entrepreneurs, and marketing graduates seeking advanced expertise in strategy and planning.

What prerequisites are required for this programme?

Participants should have a basic understanding of marketing or digital concepts. Prior experience in marketing, communications, or business roles is helpful but not mandatory.

Which frameworks and tools are covered in the training?

The course covers SOSTAC, RACE, customer journey mapping, Google Analytics, attribution models, budgeting templates, and modern digital marketing planning frameworks used globally.

Will I receive a certificate after completing the course?

Yes, learners receive an Edoxi Certificate of Completion upon successfully finishing the training and assessments. The certificate is recognised by employers across the UAE and internationally.

How is the course delivered?

The course is offered in three flexible modes: instructor-led classroom training at Edoxi centres, live online virtual sessions, and customised corporate training delivered on-site for organisational teams.

What is the average salary after completing Certified Digital Marketing Specialist in Strategy and Planning?
Salaries vary by role and location.

Job RoleAverage Annual Salary (USD)
Digital Marketing Strategist$85,000
Digital Marketing Manager$92,000
Brand Strategist$98,000
Marketing Planning Manager$105,000
Senior Account Strategist$95,000
Head of Digital Marketing$140,000