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Sales Skills Training Course

A professional demonstrating sales skills, standing beside a glowing upward sales graph while using a digital tablet.
Edoxi’s 16-hour Online Sales Training helps you strengthen your sales knowledge, sharpen your communication, and master proven selling techniques so you engage customers confidently and close more deals. We guide you with hands-on practice to boost your performance, increase your revenue, and accelerate your career growth. Enrol now.
Course Duration
16 Hours
Corporate Days
2 Days
Learners Enrolled
50+
Modules
10
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Course Rating
4.9
star-rating-4.9
Mode of Delivery
Online
Certification by

What Do You Learn from Edoxi's Sales Skills Training

Discover New Ways to Find Customers
You master modern techniques to identify and attract potential clients through social media and targeted outreach strategies, turning strangers into meaningful opportunities.
Understand Your Customers Deeply
You learn how to ask the right questions, listen actively, and truly understand what your customers, whether in New York or Nairobi, need. Then, you’ll be able to match your solutions effectively to solve their problems.
Improve Your Sales Communication
You gain the skills to persuade confidently, build genuine trust, and communicate your value clearly, whether you're speaking with a small business owner in Berlin or a corporate executive in Sydney.
Negotiate and Close Deals Successfully
You unlock proven negotiation tactics and closing techniques that help you seal deals smoothly while maintaining value for your clients, no matter where they’re located.
Create Persuasive, Customer-Focused Presentations
You learn how to craft engaging sales pitches that highlight benefits, handle objections gracefully, and guide your prospects toward making positive decisions.
Manage Your Sales Performance
You understand key sales metrics, keep your pipeline organised, and leverage customer management tools (like CRM software) to grow your client base, all essential skills for success anywhere in the world.
B2B and B2C Selling Skills
You gain tailored strategies for selling to other businesses (B2B) and directly to consumers (B2C), applicable in any global market.
Perfect Your Call Strategy
You learn how to plan and execute every sales call effectively, from setting clear objectives to guiding your prospects to a “yes.”

About Our Online Sales Course

Edoxi’s 16-hour Online Sales Skills Training is designed to help you master the essential techniques needed to excel in today’s competitive global sales environment. Whether you are beginning your sales journey or aiming to refine your existing expertise, this course gives you the practical knowledge, confidence, and strategies to communicate effectively and convert more prospects into loyal customers.

In this hands-on programme, you explore the full spectrum of modern sales practices-from foundational sales principles to advanced negotiation, objection handling, and closing techniques. We guide you through real-world scenarios so you understand how to build trust, identify customer needs, and deliver compelling value. You benefit from a structured yet flexible online learning experience, tailored to fit your schedule and your preferred way of learning.

Throughout the training, you strengthen your communication style, boost your persuasive abilities, and gain the confidence to approach clients with clarity and impact. You learn how to create lasting customer relationships, present solutions that resonate, and manage challenging sales conversations with ease. Whether you work in technology, real estate, finance, retail, or any other industry, you gain skills that are globally in demand and immediately applicable to your role.

By completing this course, you enhance your performance, expand your earning potential, and unlock new career opportunities in the global sales landscape. If you are training on behalf of your organisation, our programme helps build stronger, more effective sales teams capable of driving sustainable business growth.

Key Features of Edoxi's Sales Skills Training

Personalised Learning

You receive one-on-one coaching and small group sessions customised to your industry and professional goals, ensuring you get the focused support you need.

Real-World Case Studies

You engage with practical business scenarios from major sectors in regions like Dubai, the Middle East, and beyond to make your learning applicable to your local market environment.

Resource Access

You gain unlimited access to a comprehensive library of training materials, including presentations, handouts, and industry-specific sales publications, to support your ongoing development.

Flexible Scheduling

You choose training sessions on weekdays or weekends, anytime between 10 AM and 9 PM, accommodating the busy schedules of professionals and teams around the globe.

Interactive Learning

You enhance your sales skills through mock negotiations and simulations designed to reflect real-world sales situations common in markets worldwide.

Implementation Support

You receive expert guidance on how to apply your new skills directly to your sales strategies and daily activities, ensuring measurable results.

Who Can Join Our Sales Certification Course?

Sales Professionals and Business Development Managers

Perfect for those looking to enhance their skills and master advanced sales techniques worldwide.

Customer Support Representatives

Transition into sales-focused roles by developing essential competencies necessary for success across industries.

Marketing Professionals

Gain a deeper understanding of sales processes to better integrate and strengthen your marketing strategies globally.

Retail Associates

Improve your selling skills, customer engagement, and sales performance on an international scale.

Entrepreneurs and Small Business Owners

Essential for effectively promoting products or services, building client relationships, and expanding your business internationally.

Corporate Teams

Ideal for organisations aiming to strengthen their sales force and boost overall sales performance across markets.

Sales Course Modules

Module 1: Introduction to Sales Marketing
  • Chapter 1.1: The Marketing Concept

    • Lesson 1.1.1: Needs, Wants, Desire, and Demand
    • Lesson 1.1.2: Products, Utility, Value, and Satisfaction
    • Lesson 1.1.3: Exchange, Transactions, and Relationships
    • Lesson 1.1.4: Markets, Marketing, and Marketers
Module 2: The Business Environment
  • Chapter 2.1: Understanding the External Environment

    • Lesson 2.1.1: PESTLE Analysis
    • Lesson 2.1.2: SWOT Analysis: Purpose and Application
    • Lesson 2.1.3: Who Needs SWOT Analysis?
    • Lesson 2.1.4: How to Conduct a SWOT Analysis
Module 3: Buying Behaviour
  • Chapter 3.1: Consumer and Business Buying Behaviour

    • Lesson 3.1.1: Understanding Consumer Behaviour
    • Lesson 3.1.2: Understanding Business Buying Behaviour
Module 4: Market Segmentation and Positioning
  • Chapter 4.1: Segmentation Strategies

    • Lesson 4.1.1: Segmenting Consumer Markets
    • Lesson 4.1.2: Segmenting Business Markets
    • Lesson 4.1.3: Differentiation and Positioning
    • Lesson 4.1.4: Positioning for Competitive Advantage
Module 5: Marketing Management
  • Chapter 5.1: Creating Customer Value

    • Lesson 5.1.1: Choosing a Valuable Proposition
    • Lesson 5.1.2: Understanding Customer Perceived Value
Module 6: Marketing Mix and Planning
  • Chapter 6.1: Understanding the Marketing Mix

    • Lesson 6.1.1: 4Ps of Marketing
    • Lesson 6.1.2: 7Ps of Marketing
  • Chapter 6.2: Building a Marketing Plan

    • Lesson 6.2.1: Key Components of a Marketing Plan
Module 7: Sales and Marketing Relationship
  • Chapter 7.1: Marketing vs. Sales

    • Lesson 7.1.1: Differences and Synergies between Marketing and Sales
Module 8: Selling Techniques and Salesmanship
  • Chapter 8.1: Improving Selling Skills

    • Lesson 8.1.1: Principles of Salesmanship
    • Lesson 8.1.2: Three Dimensions of Selling
Module 9: Call Sequence in Sales
  • Chapter 9.1: Structuring a Sales Call

    • Lesson 9.1.1: Pre-call Planning
    • Lesson 9.1.2: Opening the Call
    • Lesson 9.1.3: Probing for Customer Needs
    • Lesson 9.1.4: Reinforcing the Message
    • Lesson 9.1.5: Gaining Commitment
Module 10: Handling Sales Resistance
  • Chapter 10.1: Overcoming Customer Resistance

    • Lesson 10.1.1: Addressing Misconceptions
    • Lesson 10.1.2: Handling Real Objections
    • Lesson 10.1.3: Overcoming Lack of Interest
    • Lesson 10.1.4: Dealing with Skepticism

Download Sales Skills Course Brochure

Hands-On Activities and Case Studies in Sales Skills Training

Our sales training program is designed to give you practical, real-world experience that you can apply immediately. Through engaging activities and real-life case studies, you develop the confidence and skills necessary for successful sales conversations in any business environment. Here's what you can expect:

Sales Pitch Development

You learn to craft and deliver compelling sales pitches tailored to different products, services, or markets. You'll receive personalised feedback to help you improve your presentation skills, emphasise your value proposition, and master persuasive techniques that resonate with diverse audiences.

Negotiation Exercises

You can participate in negotiation simulations based on actual business scenarios from companies like Amazon, Toyota, or local enterprises. Practice handling objections, making concessions, and closing deals effectively within a supportive setting.

Client Meeting Practice

You engage in realistic role-play scenarios mimicking discovery calls, client needs assessments, and rapport-building conversations. These activities enhance your active listening and communication skills, key to developing strong client relationships globally.

Team Sales Challenges

Working in teams, you learn to tackle sales projects that replicate real corporate challenges. These activities foster collaboration, strategic thinking, and a competitive spirit, preparing you for teamwork in international markets.

Sales Course Outcomes and Career Opportunities

Our comprehensive Sales Skills Course provides you with vital techniques in communication, negotiation, and relationship management, empowering you to excel in sales roles worldwide. It prepares you to confidently engage with clients, close deals, and contribute to business growth across various industries and markets.

Course Outcome Image
You understand core sales principles and strategic approaches
You develop persuasive communication skills-both verbal and written
You identify and analyze customer needs effectively
You build and sustain strong customer relationships
You deliver impactful sales presentations and pitches
You master negotiation skills to close deals and handle objections

Career Opportunities After Completing the Sales Training

  • Sales Executive/Representative
  • Inside Sales Specialist
  • Field Sales Officer
  • Account Manager
  • Business Development Manager
  • Sales Manager
  • Regional Sales Director
  • Key Account Manager
  • Product Sales Specialist
  • Retail Sales Associate

Sales Skills Training Options

Live Online Training

  • 16 hours of real-time virtual instructor-led sessions

  • Interactive digital learning tools

  • Recording access for revision

  • Same quality as classroom instruction

Corporate Training

  • Customized program content aligned with organizational goals

  • Training delivery at client premises, hotels, or our facility

  • Flexible scheduling to minimize business disruption

  • Complete logistics management including venue and refreshments

  • Customized assessment tools and metrics

  • Post-training support and implementation guidance

Do You Want a Customised Training for Sales Skills?

Get expert assistance in getting you Sales Skills Course customised!

How to Get Certified in the Sales Skills Course?

Here’s a four-step guide to becoming a certified Sales Skills professional.

Do You Want to be a Certified Professional in Sales Skills?

Join Edoxi’s Sales Skills Course

Why Should You Choose Edoxi for Online Sales Training?

If you want to improve your sales skills, Edoxi is a great choice. Here's why you may choose us:

Personalized Learning

Our small classes give you individual attention, coaching, and feedback to help you improve fast.

Practical Skills

Learn real-world techniques through real-life examples, so you're ready for actual workplace challenges.

Expert Trainers

Learn from experienced industry professionals who know soft skills and productivity well.

Trusted by Top Organizations

We have trained employees for leading companies, government agencies, and regional firms around the world.

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Edoxi is Recommended by 95% of our Students

Meet Our Mentor

Our mentors are leaders and experts in their fields. They can challenge and guide you on your road to success!

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Julie Archer

Julie Archer is a Corporate Training Professional with more than 15 years of experience in training and development. Hailing from Newcastle, United Kingdom, Ms. Archer established her authority in the field of corporate training and business skills development in the UAE and now with Edoxi Training Institute in Dubai. She has critical exposure in designing and delivering training programs for the top business organisations in Dubai. Her drive to transform employees and contribute to their company is the secret behind her excellence in this profession. To make a positive change in the lives of people is what she finds most fascinating about her job.

She enjoys the challenges that come with building a vibrant and efficient workforce. Her rich knowledge in the domain comes to the rescue when situations prove to be demanding. She commits much of her efforts to transforming education spaces into smart learning environments.

Locations Where Edoxi Offers Sales Skills Course

Here is the list of other major locations where Edoxi offers Sales Skills Course

FAQ

What makes Edoxi’s Sales Skills Training stand out globally?

Edoxi’s Sales Skills Training is designed to deliver real-world impact by blending proven sales theory with practical, hands-on exercises such as role-plays and business simulations. Unlike generic programs, our training is industry-specific, highly interactive, and customizable for learners across diverse sectors and locations. Whether you're learning online or in person, you benefit from flexible learning formats, small group settings, and content tailored to your unique business environment.

Do I need any prior sales experience to join your Sales course?

Not at all. Our Sales Skills Course is suitable for beginners and professionals alike. We begin with foundational sales concepts and progressively introduce more advanced techniques. Whether you're just starting out or looking to refine your sales approach, Edoxi’s structured curriculum supports learners at every level.

Will I receive a certificate after completing the course?

Yes, all participants receive a certificate of completion from Edoxi. This certification validates your newly acquired sales skills and can enhance your professional credentials.

Can you deliver sales training at our company’s location?

Yes, we offer on-site corporate training for teams. While this is commonly done at company offices in Dubai, we also accommodate international businesses through virtual corporate training sessions that maintain the same level of customization and engagement.

Is the training available online for international learners?

Absolutely. Edoxi offers both in-person and fully online Sales Skills Training to accommodate global participants. Our online sessions provide the same interactive experience, expert instruction, and customized learning as our classroom sessions, accessible from anywhere in the world.