Overview of Digital Marketing Training in Riyadh
Digital marketing, also known as online marketing, involves using digital communication and the Internet to promote brands and engage with potential customers. This encompasses various strategies like email marketing, social media involvement, web-based advertising, as well as text and multimedia messaging, content marketing, Search Engine Optimisation (SEO), and Search Engine Marketing (SEM).
If you seek to boost your digital marketing expertise and become a proficient online marketer, or if you are a business owner aiming to enhance your website's visibility, enrolling in a Digital Marketing Course is a crucial step. EDOXI in Riyadh offers a top-notch Digital Marketing Course that spans approximately 30 hours. Our Digital Marketing Certification Course includes practical learning sessions to aid you in grasping, honing, and progressing your digital marketing skills. EDOXI’s Digital Marketing Course curriculum delves into a broad spectrum of digital marketing tactics such as search engine optimisation (SEO), social media marketing (SMM), pay-per-click (PPC), content marketing, and more.
Our Digital Marketing Training equips you with a profound understanding of the methods and strategies employed in marketing endeavours. It fosters the development of the technical and social skills necessary to thrive as a successful digital marketer. Delivered by a seasoned and industry-expert digital marketing instructor, our marketing course provides personalised guidance to assist individuals in formulating and sustaining their digital marketing approach. Enrol in EDOXI's Digital Marketing Course today and seize the opportunity to transform your passion for marketing into a fulfilling career.
Benefits of Digital Marketing Course in Riyadh
- Improved knowledge and skills: Our Digital Marketing course will help you stay up-to-date with the latest trends and best practices. You'll gain a deeper understanding of the various components of digital marketing, such as SEO, social media marketing, content marketing, email marketing, pay-per-click (PPC) advertising, and more.
- Enhanced Marketing Skills: Digital marketing involves a wide range of techniques and strategies, and taking a course can help you understand these various methods comprehensively. You can learn how to create effective email marketing campaigns, optimise content for search engines, manage social media accounts, and much more.
- Stay up-to-date with industry trends: The digital marketing field is always evolving, so it's important to keep up with the latest trends and best practices. A digital marketing course can help you stay current and ensure your skills remain relevant.
Increased Career Opportunities: Digital marketing is a rapidly growing field, and there is a huge demand for skilled professionals. A digital marketing course can help you acquire the skills and knowledge needed to succeed in this industry and open up many career opportunities. - Improved ROI: Digital marketing can be a highly effective way to promote products and services, but it requires a strategic approach. By taking a course, you can learn how to create effective marketing campaigns that deliver a high ROI.
- Increased Earning Potential: As the demand for skilled digital marketers continues to grow, salaries for these professionals are also on the rise. Taking a course can help you acquire the skills and knowledge needed to succeed in this field and increase your earning potential.
Features of Digital Marketing Training in Riyadh
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Comprehensive Training:
Our digital marketing course spans around 30 hours, providing you with in-depth training in various digital marketing techniques and strategies.
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Industry Expert Trainer:
Our digital marketing course is led by industry experts and entrepreneurs who have extensive experience in implementing successful digital marketing programs.
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Professionally Drafted Curriculum:
The curriculum of EDOXI's digital marketing course is developed by experts in the field who have vast knowledge and experience in digital marketing.
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Interactive Learning Environment:
Our marketing course encourage active engagement through case studies, dynamic discussions, and collaborative learning opportunities.
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Real-time Projects:
Our course includes hands-on training sessions and real-time projects, providing you with practical experience that is directly transferable to real-world marketing situations.
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Internships:
Our digital marketing course offers internships that involve working on real-time projects. These internships allow you to actively write and publish content, providing you with valuable hands-on experience.
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Certificate of Completion:
Upon successfully completing EDOXI's digital marketing course, you are awarded a digital marketing certificate that serves as proof of your proficiency in digital marketing.
Industries/Sectors Looking for Digital Marketing Certified Professionals
E-commerce industry
Digital advertising industry
Technology industry
Travel and hospitality industry
Healthcare industry
Financial services industry
Education industry
Real estate industry
Entertainment industry
Fashion and retail industry
Prerequisites for Digital Marketing Certification
- There are no specific prerequisites needed to enrol in our Digital Marketing course. However, having the below skills would be advantageous.
- Language skills
- Basic computer knowledge
Digital Marketing Course Modules
- Module 1: Introduction to Digital Marketing
- What is digital marketing?
- Why do we use digital marketing?
- Mediums we use in Digital Marketing
- Difference between digital & traditional Marketing
- Short Summary of what we will discuss in this course
- Strategy & Planning for Digital Marketing
- What are Display ads & Video ads?
- Which platforms do we use to display & video ads?
- What are search engine ads?
- How they help us increase our business
- Application advertisements
- YouTube advertisements
- Email Marketing
- Difference between organic & Paid traffic
- How SEO Helps Your Business
- Module 2: Brief Introduction to SEO
- What is SEO?
- What is the use of SEO?
- How SEO is implemented
- What are the types of SEO?
- How Search Engines Work?
- Search Engines Algorithms & Architecture
- Introduction to Google Search Engine
- Understanding Search Engine Result Pages (SERP
- Which Tools to be Used for Analysis
- On-Page & Off-Page SEO Briefing
- Module 3: Brief Introduction to On-Page SEO
- What is on-page SEO?
- How to Implement On-page SEO.
- Strategies to be used while implementing
- Title Tag optimisation
- Meta description tag optimisation
- Canonical Tags optimisation
- Integrating keywords throughout the webpage
- Keyword density management
- Using keywords in H1, H2, H3...H6
- Image Tag optimisation (Alt)
- Rich media optimisation (video)
- Using Keywords in Content
- Google friendly pages
- User-Friendly Website
- How to Create Crawlable Websites
- Image Optimisation
- Keywords Optimisation
- How to use keywords on websites
- How to create your website maps
- Website Speed Optimisation
- Types of Keywords
- Use of Secure Protocol
- How to write google friendly Content
- How to rank your website on Google search engine
- Domain Authority & Page Authority
- Optimising internal links
- Outgoing links optimisation
- Module 4: Brief Introduction to Off-Page SEO
- What is Off-page SEO?
- What are the strategies & techniques?
- Types of Backlinks
- How to create backlinks
- How links/ backlinks affect search engine rankings
- How to build an effective link-building strategy to get Top 10
- rankings on Google, Yahoo & Bing
- Types of backlinks
- Do-Follow No-Follow Backlinks
- How to rank your website with off-page SEO.
- What is social bookmarking?
- How does Social Bookmarking help?
- What is local SEO
- How does Local SEO help your business?
- Tips & Techniques For Local SEO
- Website Ranking with location
- Backlink creation techniques
- High Authority websites
- How to prevent your website from Black Hat SEO
- How to Create citations & Business listing
- How to Increase Domain Authority
- How to give backlinks to your Keywords
- Right Tools To Analysis Website
- Analysing overall backlink
- How to do guest blog posting for quality backlinks
- Using third-party blogs for links and traffic
- Google Maps & local business listings
- Blog commenting links optimisation
- Forum backlinks optimisation
- Free classifieds link optimisation
- Article directory links optimisation
- Social bookmarking links optimisation
- Web2.0 links optimisation
- Press release backlinks optimisation
- Video creation and link-building
- PDF creation and link-building
- Module 5: Tracking & Reporting
- Tracking target keyword ranking on Google, Yahoo & Bing.
- Generating various types of reports
- Report website visitors, geo, traffic sources, time spent, and bounce rate.
- Module 6: Search Engine Marketing (SEM)
- Understanding Google search
- Rule-based personalisation of marketing at the Internet scale
- Overview of Google AdWords
- PPC definition & its functioning
- Important Terms –Quality Score, Conversion Rate, etc
- Quality Score Overview
- Selecting the Right Landing Page
- Keywords Match Type
- Conversion Tracking
- Ads Extension
- Module 7: Strategising PPC Campaigns
- Setting objectives, goals & expectations
- Actionable metrics for performance measurements
- Formulating account structure
- Effective segmentation of keywords
- Usage of multiple match types
- Competitive Analysis
- Organisational positioning
- Targeting
- Understand bidding strategy
- Manual vs. Automated bid management
- Different bid management features like CPA bidding,position preference, etc.
- Advertisements Scheduling
- Adding ads extension
- Pinning Headlines
- Module 8: Display Advertisements
- Setting objectives, goals
- Selecting Quality Images
- Setting Websites for display ads
- Setting budget
- Setting audience
- Optimising Headlines & Description
- Module 9: YouTube Video Advertisements
- Selecting Objectives & Goals
- Selecting Video Ads
- Choose YouTube Video Ads Type
- Ad related video
- Selecting Inventory Types
- Choose label content
- Bidding Strategies
- CPV managements
- Selecting the right audience
- Module 10: Social Media Marketing
- Introduction to Social Media
- How Social Media works
- Latest trends and developments
- Create Advertisements on Social Media Platforms
- Optimisation of Goals
- How to Run advertisements
- How to Select Goals in Ads
- Module 11: Facebook
- Setup an Account on Facebook
- The Facebook Marketing Strategy
- What Makes Your Facebook Page Awesome?
- Orientation to Facebook Brand Pages
- Facebook business page setup
- Types of Facebook Business Pages
- Selecting the username of Pages
- Automation of Messages
- Generating more Facebook likes
- All You Need to Know the Best Time to Post on Facebook
- Facebook Audience Insights & Analytics
- Facebook Competitor Analysis
- Facebook Groups
- Facebook Live
- A Successful Study on How to Make Money Through
Facebook - Running advertisements on Social Media Platforms
- Understanding Ads Managers
- Creating Facebook Shops
- Selecting Facebook Page Templates
- Deleting, Pinning and Sharing Tweets
- Creating a list of Twitter Users
- Creating your first 100 Followers
- Starter Session on What is Instagram
- How to Use Instagram to Get the Best Results
- Creating an Instagram Account to Skyrocket Conversion
- Advanced Profile Optimisation
- Optimisations of hashtag
- Instagram Account (Personal Account vs Professional )
- What is a Tweet?
- Module 12: Introduction to Instagram Marketing
- How to Create Snap Maps
- How to run Snapchat advertisements
- How to create spotlight videos
- Module 13: Tik Tok
- Overview of TikTok
- How to Run TikTok Advertisements
- How to use hashtags in TikTok
- best time to upload to TikTok
- Module 14: Social Media Marketing Tools
- Social Media Automation Tools
- Keyword Research Tool
- Tools for Designing
- Video Editing Tools
- Image Editing Tools
- URL Shortening Tools
Real-Time Digital Marketing Projects
- SEO Projects: You will get practical experience in various industries such as e-commerce, healthcare, audio & studio, electronics, and more through our SEO projects. These projects will provide real-time project activities, allowing you to enhance your skills and broaden your knowledge.
- Content Projects: You will learn to develop a content strategy, learn the art of content writing, and practice publishing content in a live project setting. Upon finishing the course, you will have the opportunity to participate in a real-time internship.
- Social Media: You will learn how to create engaging social media content with a 2-hour Canva creative design training session, where you will design a real-time advertisement.
- Google Ads: If you have your website and want to set a budget and learn how to run ads, you can receive real-time training to run Google Ads.
How to Get Digital Marketing Certified?
Locations Where Edoxi Offers Digital Marketing Training
Here is the list of other major locations where Edoxi offers Digital Marketing Training
Digital Marketing Course in Dubai | Digital Marketing Course in Qatar | Digital Marketing Course in Kuwait | Digital Marketing Course in London | Digital Marketing Course in Bahrain | Digital Marketing Courses in Muscat |
Review & Ratings
FAQs
Getting certified in Digital Marketing offers several benefits, such as gaining a comprehensive understanding of digital marketing strategies and tactics, improving job prospects and salary potential, expanding professional network, and staying ahead of the competition in the ever-evolving digital landscape.
- Learn advanced SEO techniques to boost website visibility and attract more organic traffic.
- Master social media marketing strategies to effectively engage and target your audience.
- Understand the fundamentals of content marketing and create compelling content that drives conversions.
- Gain practical knowledge in email marketing to effectively reach and engage with your target audience.
- Learn how to analyze and interpret data to make data-driven decisions and optimize marketing campaigns.
- Develop a comprehensive digital marketing strategy that integrates various channels for maximum impact.
Anyone who wants to enhance their marketing skills and knowledge can benefit from Edoxi's Digital Marketing Certification in Riyadh. It is suitable for professionals, entrepreneurs, students, and anyone interested in pursuing a career in digital marketing.
The average salary for Digital Marketing Certified professionals in Riyadh varies depending on factors like experience, job role, and industry. However, digital marketing professionals in Riyadh can earn a competitive salary ranging from SAR 4,000 to SAR 20,000 per month.
Edoxi is the ideal choice for Digital Marketing Training in Riyadh because of its experienced trainers, industry-relevant curriculum, practical hands-on learning approach, and extensive job placement assistance. They provide a supportive learning environment and equip you with the skills and knowledge needed to excel in the field of digital marketing.