A Career in Digital Marketing: Jobs and Salary Trends – 2023

Digital marketing has been playing a significant role in today’s businesses. Be it a startup or an enterprise, and digital marketing has transformed the way we buy things. Within the past few years, the importance of digital marketing has drastically increased. As a result, businesses promote their products widely based on digital marketing trends. 

Today, the customer needs and likes have also changed. Speed and engagement of customers have increased with digital marketing strategies. Proper marketing techniques like SEO, content marketing, social media marketing can promote your small business and have a better chance of business success. The rising trend of business digitizing has created the need for professionals. Therefore, candidates who are well-versed with the business and the functionings of digital marketing are in demand today and for the future. In this blog, you will read about the top careers in digital marketing and their trends.

Top Job Roles in Digital Marketing

Careers in digital marketing are booming now. Is a career in digital marketing course right for you? If yes, there are several career options for candidates interested in Digital Marketing by pursuing digital marketing courses. The popular career options are:

1. Search Engine Optimization (SEO)

As‌ ‌we‌ ‌know,‌ ‌SEO‌ ‌knows‌ ‌about‌ ‌what‌ ‌types‌ ‌of‌ ‌content‌ ‌people‌ ‌ need,‌ ‌how‌ ‌search‌ ‌engines‌ ‌work‌ ‌and‌ ‌how‌ ‌to‌ ‌promote‌ ‌and‌ ‌optimize‌ ‌your‌ ‌website.‌ With an increase in the demand for SEO services in organisations, job opportunities in the industry are at  an all-time high. SEO specialists have turned to be the central backbone of businesses to reach people. SEO stands for search engine optimization and improves the quality and quantity of website traffic. An efficient SEO Specialist training can help interested candidates gain more insights. The responsibilities of SEO Professional includes:

• Monitor search algorithms 
• Develop content marketing strategies
• Use social media to distribute content
• Encourage external sites to link back 
• Communicate with other marketing professionals 
• Collaborate with the marketing department

2. Social Media Marketing (SMM)

A Social Media Marketer is in charge of managing all social media channels with the right audience. This role is one of the most significant job roles in digital marketing. Combining marketing and social media management is the crucial role of SMM. The primary job responsibilities are:

• Enhance company social media influence
• Interact with customers 
• Promote brand 
• Engage customers in content 
• Create marketing and social media campaigns  
• Research and monitors company competitors

SEM will also be in charge of all paid search campaigns on Google, Yahoo, and Bing. The eligibility criteria or the requirements to become an SEM are:

• Knowledge in performance marketing, conversion, and online customer acquisition
• Aware of the latest trends and best practices in search engine marketing
• Experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Strong analytical skills and experience generating SEM reports

4. Web Designer

Web designers plan, create and code internet sites and web pages, combining text with sounds, pictures and graphics. The significant role of a web designer is to create a brand-new website. The Key skills for web designers are:

• Imagination
• Creativity
• Patience
• Attention to detail
• Analytical skills
• Communication skills
• Technical ability
• Excellent IT skills
• SEO knowledge
• Experience in using programs such as PhotoShop and InDesign

5. Content Writer

If you have a writing proficiency with a portfolio of your work, a content writer is a best-suited position for you. The content writer creates content for blogs, articles, product descriptions, social media, and the company website. Content writers should have a passion for writing and understanding the needs of the audience. Here are the responsibilities of a content writer:

• Produce well-researched content
• Utilize industry best practices to inspire ideas and content
• Communicate and cooperate with a writing team
• Develop content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
• Use search engine optimization (SEO) strategies in writing to build the website