# Social Media Marketing

> Learn effective strategies to boost the online reach of brands on social media platforms with Edoxi's 20-hour Social Media Marketing Course. Join now!

## Course Details
- Rating: 4.9/5 (218 reviews)
- Category: Business & Management
- Sub-Category: Business Strategy

## Course Introduction
Edoxi offers an online Social Media Marketing Course that will help you learn how to utilize Facebook, Instagram, and other social media platforms to boost the online reach of products and services. With Edoxi’s 20 Hours Social Media Marketing Training, you will master the latest Social Media Marketing tools like Google Analytics, Search Console, SEMrush, and Moz that will enable you to become a Social Media Manager. 

## Course Overview
- Delivery Modes: Online
- Course Duration: 20 hours
- Corporate Days: 3 days 
- Learners Enrolled: 100+
- Modules: 7

## What You'll Learn from the Social Media Marketing Course?

**Social Media Strategy Development**
You will master the essentials of strategy creation, including platform selection, content planning, and performance tracking for effective marketing results.

**Content Creation and Curation**
You will learn techniques for developing engaging content while using AI tools and platforms for optimization and quality improvement.

**Analytics and Performance Tracking**
You will gain practical experience with tools like Google Analytics, Search Console, SEMrush, and Moz to analyze performance data effectively.

**Paid Advertising Implementation**
You will learn to execute and optimize ad campaigns through hands-on exercises in creating, testing, and monitoring advertisements.

**Audience Engagement Techniques**
You will learn to create effective strategies for managing communities and engaging with audiences across diverse social media platforms.

**Influencer Marketing Strategies**
You will learn to collaborate with influencers and evaluate the impact of influencer partnerships in marketing campaigns.

## About This Course
## About Our Social Media Marketing Course 

Social Media has emerged as a popular medium to get global reach for goods and services. Edoxi’s 20-hour online Social Media Marketing course is designed to enhance brand visibility, boost audience engagement, and deliver measurable marketing results across diverse social media platforms like Facebook, Instagram, LinkedIn, etc.

We help you gain theoretical insights and practical expertise for the successful implementation of social media strategies. Our hands-on training activities include creating social media pages, managing advertisements, and crafting social media content. Our expert trainers will help you gain expertise in using tools like Google Search Console, Google My Business, Google Analytics, and SEMrush. 

Edoxi’s Social Media Marketing course caters to the marketing needs of e-commerce, media, entertainment, retail, fashion, hospitality, tourism, healthcare, education, etc. Marketing students and digital marketing professionals can equally benefit from Edoxi’s Social Media Marketing Course. Entrepreneurs can also join our Social Media Marketing Training to boost the online reach of products and services. 

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## Social Media Marketing Course Features

**Real E-commerce Project Implementation**
You will learn to apply social media strategies by working closely with E-Commerce Projects.

**Professional Analytics Training**
You will master tools such as Google Search Console, Google Analytics, and SEMrush to track campaign performance and refine marketing strategies.

**Social Media Page Development**
You will acquire skills in content creation, advertisement management, and audience engagement through hands-on activities.

**SEO Integration Workshop**
You will learn to integrate social media with SEO using tools like Moz, Ahrefs, and SEOquake, creating a seamless digital marketing strategy.

**Content Quality Optimization**
You will learn to develop high-quality social media content using tools like Readability Checker and Grammarly.

**Advertisement Testing Lab**
You will gain practical experience in designing, running, and testing social media advertisements through real-world campaign implementations.

## Who Can Join the Social Media Marketing Course?

**Digital Marketing Professionals**
Digital Marketing Professionals who want to enhance their social media expertise and stay competitive in the ever-evolving digital marketing landscape.

**Business Owners and Entrepreneurs**
Business Owners and Entrepreneurs who want to master social media platform strategies to drive growth and improve their online presence.

**Content Creators and Influencers**
Content Creators and Influencers who want to develop strategic marketing skills to optimise content and grow their audience effectively.

**Marketing Managers**
Marketing Managers who want to improve digital campaign planning and execution to achieve impactful results.

**Students Pursuing Marketing Careers**
Marketing students who want to gain practical industry experience to increase their employability and prepare for marketing roles.

**E-commerce Specialists**
E-commerce Specialists who want to learn to optimise social media strategies for online stores to boost visibility and sales.

## Social Media Marketing Course Modules

### Module 1: Introduction to Social Media Marketing

**Chapter 1.1: Basics of Social Media Marketing**
- Lesson 1.1.1: Introduction to social media
- Lesson 1.1.2: How Social Media Works
- Lesson 1.1.3: Latest Trends and Developments
- Lesson 1.1.4: Creating Advertisements on Social Media Platforms
- Lesson 1.1.5: Optimization of Goals for Social Media Campaigns
- Lesson 1.1.6: How to Run Advertisements
- Lesson 1.1.7: Selecting Goals in Ads

### Module 2: Facebook Marketing

**Chapter 2.1: Getting Started with Facebook Marketing**
- Lesson 2.1.1: Setting up an Account on Facebook
- Lesson 2.1.2: Understanding the Facebook Marketing Strategy
- Lesson 2.1.3: What Makes Your Facebook Page Awesome?
- Lesson 2.1.4: Orientation to Facebook Brand Pages
- Lesson 2.1.5: Facebook Business Page Setup
- Lesson 2.1.6: Types of Facebook Business Pages
- Lesson 2.1.7: Selecting the Username of Pages
- Lesson 2.1.8: Automating Messages on Facebook

**Chapter 2.2: Growing and Optimizing Facebook Pages**
- Lesson 2.2.1: Generating More Facebook Likes
- Lesson 2.2.2: Best Time to Post on Facebook
- Lesson 2.2.3: Facebook Audience Insights & Analytics
- Lesson 2.2.4: Conducting Facebook Competitor Analysis
- Lesson 2.2.5: Leveraging Facebook Groups
- Lesson 2.2.6: Using Facebook Live for Engagement
- Lesson 2.2.7: Case Study: Making Money Through Facebook

**Chapter 2.3: Facebook Advertising and E-Commerce**
- Lesson 2.3.1: Running Advertisements on Facebook
- Lesson 2.3.2: Understanding Ads Managers
- Lesson 2.3.3: Creating Facebook Shops
- Lesson 2.3.4: Selecting Facebook Page Templates

### Module 3: Instagram Marketing

**Chapter 3.1: Introduction to Instagram Marketing**
- Lesson 3.1.1: Starter Session: What is Instagram?
- Lesson 3.1.2: How to Use Instagram for Best Results
- Lesson 3.1.3: Creating an Instagram Account to Boost Conversions
- Lesson 3.1.4: Advanced Profile Optimization
- Lesson 3.1.5: Hashtag Optimization Techniques
- Lesson 3.1.6: Instagram Accounts: Personal vs Professional

### Module 4: Twitter Marketing

**Chapter 4.1: Basics of Twitter Marketing**
- Lesson 4.1.1: What is a Tweet?
- Lesson 4.1.2: Deleting, Pinning, and Sharing Tweets
- Lesson 4.1.3: Creating a List of Twitter Users
- Lesson 4.1.4: Creating Your First 100 Followers

### Module 5: Snapchat Marketing

**Chapter 5: Marketing on Snapchat**
- Lesson 5.1.1: How to Create Snap Maps
- Lesson 5.1.2: Running Snapchat Advertisements
- Lesson 5.1.3: Creating Spotlight Videos

### Module 6: TikTok Marketing

**Chapter 6.1: Leveraging TikTok for Marketing**
- Lesson 6.1.1: Overview of TikTok
- Lesson 6.1.2: How to Run TikTok Advertisements
- Lesson 6.1.3: Using Hashtags Effectively on TikTok
- Lesson 6.1.4: Best Time to Upload Content on TikTok

### Module 7: Social Media Marketing Tools

**Chapter 7.1: Tools for Social Media Marketing**
- Lesson 7.1.1: Social Media Automation Tools
- Lesson 7.1.2: Keyword Research Tools
- Lesson 7.1.3: Tools for Designing
- Lesson 7.1.4: Video Editing Tools
- Lesson 7.1.5: Image Editing Tools
- Lesson 7.1.6: URL Shortening Tools

## Hands-On Lab Activities

** Social Media Strategy**
This project will help you develop social media strategies for E-Commerce websites. Social media audit, audience identification, goal setting, and a detailed content calendar are the activities included in this project.

** SEO and Advertising for E-commerce**
As a part of this project, you have to create optimized social media pages, design ad campaigns, and analyze ad performance using Google Analytics.

**Successful Social Media Campaigns**
You will analyze case studies of successful social media campaigns, exploring strategies, tactics, and outcomes to understand effective marketing practices.

## Social Media Marketing Course Outcomes & Job Opportunities
Edoxi’s Social Media Marketing Course enables you to take your first step in the digital marketing world. You will gain expertise in identifying and collaborating with brand advocates to boost the marketing of your products. The following are the outcomes of Edoxi’s Social Media Marketing Course

- Helps you establish the online presence of your brand on social media platforms.
- Helps you identify the right social media platform to achieve your business goal
- Helps you with budget allocation and performance tracking of social media campaigns.
- Helps you connect with the target audience and build an online community.
- Helps you manage negative feedback and the online reputation of your brand on social media.
- Helps you master targeting and retargeting strategies to boost the engagement of the audience.

## Job Opportunities After Social Media Marketing Training
Social Media Coordinator, Social Media Specialist, Digital Marketing Executive, Social Media Manager, Digital Marketing Strategist

## Social Media Marketing Training Options

**Live Online Training**
- 20 Hours of Total Online Training
- Availability of E-Learning resources
- Hands-on exercises with social media campaigns
- Participate in live demonstrations and Q&A sessions.
- Benefit from flexible scheduling options.
- Access recorded sessions for later review.

**Corporate Training**
- 3-Day intensive training tailored for corporate teams.
- Practical demonstrations of real social media campaigns.
- Customized content to meet specific business needs.
- Training Delivery available at Client premises, Hotel, or Edoxi

## How to get Certified in Social Media Marketing?
Here’s a four-step guide to becoming a certified Social Media Marketing professional.

1. Join Edoxi’s Social Media Marketing Course
2. Attend sessions by our expert trainer
3. Complete the projects and demonstrate your skills
4. Get Edoxi’s Course Completion Certification

## Why Choose Edoxi for Social Media Marketing Training?
Here’s why freshers and seasoned professionals choose Edoxi for Social Media Marketing Training,


**Comprehensive Hands-On Learning**
Learn SEO, social media page creation, ad campaigns, testing, and content strategies through real-time projects, case studies, and practical exercises.

**Industry-Recognised Credentials**
You will receive Edoxi’s course completion certificate, which enhances your career prospects in social media marketing.

**Cutting-Edge Tools and Technologies**
You will master tools like Google Analytics, SEMrush, Moz, Ahrefs, Grammarly, and AI checkers that will help you stay updated with the latest industry trends.

**Real-Time E-commerce Projects**
You will work on live e-commerce projects to apply your knowledge in real-world scenarios and achieve measurable campaign results.

**Interactive Learning Environment**
You will participate in collaborative group activities and receive personalized guidance for an engaging and immersive learning experience.

**Career-Ready Skills**
You will gain in-demand skills in Social Media Marketing that will give you a competitive edge in the digital job market.

## Frequently Asked Questions

**Q: What are the advanced analytics tools that I will learn from Edoxi’s Social Media Marketing Training?**
A: You’ll gain hands-on experience in using analytics tools like Google Analytics, Meta Insights, and Hootsuite. 

**Q: What are the collaboration techniques that I will learn from Edoxi’s Social Media Marketing Training?**
A:  

You will master techniques used in

-

Social media campaign management to target specific audiences

- Identifying and collaborating with niche influencers

- Outreach strategies

- Partnership negotiation

**Q: What are the important areas covered in Edoxi’s Social Media Marketing Training?**
A: Some of the important areas covered in Social Media Marketing Training are, 

- Real-world case studies of successful campaigns by global brands to learn effective strategies and apply them to your social media ad campaigns.

- Ethical advertising practices, including transparency, data privacy, and compliance with regulations, ensure trust and alignment with platform guidelines.

- Create visually compelling ad creatives that meet the technical specifications and best practices of platforms like Facebook, Instagram, and LinkedIn.

- Learn scaling techniques using segmentation and personalized content strategies to expand reach while maintaining relevance and engagement with your audience.

**Q: What is the average salary of a Social Media Manager globally?**
A: The average global salary of a Social Media Manager is $89,000 per year.

**Q: What are the prerequisites for joining Edoxi’s Social Media Marketing Training?**
A: A basic understanding of social media platforms and online tools is essential, but the course welcomes students from all educational backgrounds, with prior experience being helpful but not mandatory.

## Trainer
- Name: Talha Tanveer
Talha Tanveer is a seasoned digital marketing trainer with over seven years of experience. He has successfully trained more than 600 professionals in the field. As an e-commerce business owner and consultant for a digital marketing agency, Talha Tanveer brings practical insights to his students, rooted in real-world applications.

He holds a Master’s in IT, enhancing his expertise in digital marketing strategies. Talha is certified in SEMrush SEO Advanced and Google Ads and specialises in areas such as Search Engine Optimization (SEO), Pay-Per-Click (PPC) campaign management, social media marketing, content creation, and professional communication skills. He has also provided corporate training in digital marketing for organizations like Al Ain Zoo and Daman.

## Enrol in This Course
- Course URL: https://www.edoxi.com/social-media-marketing-course
- Phone: +971 43801666
- Email: info@edoxi.com